American Motorcycle Dealer AMD 239 June 2019 | Page 6

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The company started supplying
motorcycles to ASEAN (Association of
Southeast Asian Nations) emerging
markets from its Thailand operations in
late 2018. "The tariff mitigation
realized by this strategy allowed more
competitive pricing and helped drive a
Q1 retail sales increase of 126 percent
in these markets."
While the U.S. 601+ cc industry was
down -4.7%, resulting in a first quarter
U.S. market share up by +0.6 pts to
51.1%, in Europe H-D market share is
said to have been down by -1.6% (to
8.8%) in a market that was up by
+19.42% at 111,317 new
motorcycles registered in Europe in the
first three months of 2019.
Revenue from motorcycles and related
products was down by -12.34% at
$1,195.6m; gross profit was down by
-26.67% at $347.4m; operating
income was way down at $167.1m (-
29.31%), with operating income from
Harley-Davidson sales revenue and production data…
1st quarter 2019
Income statements in
$1,000s (except share)
Matt Levatich, President and Chief
Executive Officer: "In the short
eight months since we announced
our More Roads plan, we continue
to accelerate our progress to build
the next generation of Harley-
Davidson riders"
motorcycles and related products
down massively against the year ago
quarter by -37.29% at $108.3m
"behind lower shipments."
For the full year 2019, the company
continues to expect motorcycle
shipments to be approximately
217,000 to 222,000 motorcycles;
65,500 to 70,500 in 2Q.
THREE MONTHS ENDED
MARCH 2019 MARCH 2018
Net sales revenue
Gross profit
Operating income
Net income
Diluted earnings per
common share
NET SALES REVENUE $1,195,637
$ 347,439
$167,112
$127,945 $1,363,947
$473,773
$236,417
$174,763
$0.80 $1.03
Motorcycles
Parts & Accessories
General Merchandise $964,575
$159,703
$55,401 $1,121,673
$169,075
$56,601
NOTE: H-D MOTORCYLE SHIPMENT DATA IS NOT
MOTORCYCLE SHIPMENT DATA THE
SAME AS RETAIL REGISTRATIONS
United States
Exports
Total H-D 34,505
24,386
58,891 38,797
25,147
63,944
PRODUCT MIX MARCH 2019 MARCH 2018
25,043
20,451
13,397
58,891 30,857
21,554
11,533
63,944
MARCH 2019 MARCH 2018
28,091
1,948
10,797
6,074
2,241
49,151 29,309
2,080
10,862
6,329
2,506
51,086
Touring
Custom
Sportster
Total
RETAIL SALES OF H-D MOTORCYCLES:
United States
Canada
EMEA
Asia Pacific Region
Latin America Region
Total
The World's First Electric Motorcycle Museum Exhibit
Being staged at the Petersen
Automotive Museum in Los
Angeles, the Motorcycle Arts
Foundation (MAF) and Harley-
Davidson have announced the
opening of Electric Revolution,
said to be "the world's first
museum exhibition exclusively
featuring electric motorcycles."
This exhibit, which is supported
by Harley-Davidson, will open at
the Richard Varner Family Gallery
at the Petersen on April 6, 2019.
Curated by MAF co-founder Paul
d'Orléans, the exhibit will explore
the history and current state of
the electric motorcycle and e-
bike industry with 21 examples
of two-wheeled electric vehicles
from both custom builders and
established manufacturers.
Paul d'Orléans says that "zero-
emission vehicles have become a
prominent part of the
transportation landscape, and
6
electric motorcycles and e-bikes
are one of the fastest growing
sectors in this quickly evolving
market. The exhibit assembles a
dynamic mix of production,
racing, prototype and custom
electric motorcycles from world
renowned manufacturers and
builders in the EV space including
Harley-Davidson, CAKE,
Specialized Bicycle Components,
Roland Sands Design, Curtiss
Motorcycles, Alta Motors, Joey
Ruiter, and [AMD World
Championship regular] Noel
Connolly."
Harley-Davidson is the lead
sponsor for this exhibit and has
provided three recent prototypes
from their electric portfolio,
including the 2020 LiveWire,
which will be available to the
public in Fall 2019.
"We are creating history with the
world's first exhibition of any
AMERICAN MOTORCYCLE DEALER - JUNE 2019
type to feature two-wheeled
electric vehicles exclusively," said
d'Orléans. "The electric
motorcycle industry is exploding
with new players investing in an
electric future, and this exhibit
will showcase contemporary
manufacturers as the trail blazers
of the industry and pay homage
to electric pioneers."
"We are thrilled to support the
Motorcycle Arts Foundation and
participate in the Electric
Revolution exhibition at the
Petersen Automotive Museum,"
stated Harley-Davidson Senior
Vice President of Marketing and
Brand Heather Malenshek.
"Harley-Davidson is at the
forefront of the changing
consumer landscape within
motorcycles and we are excited
to showcase our halo product,
LiveWire, within the powerful
narrative this exhibit presents to
the public."
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