American Motorcycle Dealer AMD 239 June 2019 | Page 21

Kuryakyn Expands
Leadership Team -
Adds Former H-D
and Buell Execs
Kuryakyn recently named powersports industry veterans Tony Stefanelli (left)
and Lars LaVine to senior-level roles at the Somerset, WI-based company.
Stefanelli is Vice President of Product Development & Engineering and
Lavine is Vice President of Global Sourcing & Supply Chain Operations
Greg Heichelbech, President of
the Accessories Group of
Motorsports Aftermarket Group
(MAG), has moved to strengthen
his senior management team at
Somerset, Wisconsin based
Kuryakyn with the appointment
of former Harley-Davidson and
Buell executives to new,
strategic positions.
Anthony Stefanelli is now
Kuryakyn's Vice President of
Product Development and
Engineering, and Lars LaVine
has joined the company as Vice
President of Global Sourcing
and Supply Chain Operations.
Tony Stefanelli's career started
with the space shuttle, fighter
jets and stealth bombers and
evolved to leadership roles in
engineering at both Buell
Motorcycle Company (a
subsidiary of Harley-Davidson at
the time) and EBR (Eric Buell
Racing).
His responsibilities at Buell had
him leading the development of
singles, street fighters, cafe
racers and ADV tourers (the
Buell Ulysses). In his role at EBR,
he was responsible for the
development of the EBR 1190RS
Superbike and also a hybrid
scooter for Hero Motors.
Stefanelli is an accomplished
open-wheel race driver and at
one time was designated for a
spot in the Indy Car CART
Series.
www.AMDchampionship.com
West Point graduate and
eleven-year Army veteran Lars
LaVine spent 16 years at
Harley-Davidson and Buell
Motorcycle in sourcing,
purchasing and manufacturing
operations roles. These
positions leveraged his acumen
for developing high-level global
sources for all types of
motorcycle components and
systems.
LaVine developed partnerships
with leading suppliers to
deliver new technology to Buell
motorcycles, such as ZTL (Zero
Torsional Load) brakes and the
industry's first ever production
motorcycle which used the
frame as a fuel cell (Firebolt
XB9R). LaVine is a self-
professed "motorsports nut,"
who's real passion started with
road racing and has evolved
from there.
"Kuryakyn's continued success
will be based on innovation,
quality and connection with our
customers," said Greg
Heichelbech. "All three of us
have worked side by side with
some of this industry's icons
and we are ready to make our
mark at Kuryakyn. Tony and
Lars are leading teams that will
create and manufacture the
newest, coolest and most
exciting products in
powersports."
www.kuryakyn.com
AMERICAN MOTORCYCLE DEALER - JUNE 2019
21