American Motorcycle Dealer AMD 239 June 2019 | Page 16

"Together We Rise" - A Message
from "Re-Imagined" AIMExpo
Owned and operated by the
Irvine, California based
Motorcycle Industry Council
(MIC), AIMExpo presented by
Nationwide is endeavoring to
rally the powersports industry to
their 2019 Columbus, Ohio
tradeshow (September 26-29)
with an appeal to the industry to
work together to the betterment
of the motorcycle and wider
powersports market in the
United States.
"For many years the powersports
industry has talked about working
together, because we are stronger
when united, and it is the express
purpose of AIMExpo presented by
Nationwide to facilitate this unity. It
provides a platform for dealers, OEMs,
distributors,
aftermarket
manufacturers, media and consumers
to talk together and work towards
progressing the industry forward.
"Coming together as a group gives us
the opportunity to better understand
and overcome the challenges that are
impacting our business. It gives us the
ability to adapt, overcome and, with a
united front, grow the powersports
industry," said Bill Jenkins, MIC Board
Member and Senior VP Sales &
Operations, Kawasaki Motors Corp.
U.S.A.
"To facilitate this interaction, the 2019
AIMExpo presented by Nationwide
has been re-imagined to create the
perfect platform for the industry. It will
incorporate the second annual
Powersports Industry Week, which will
feature a number of business and
social-focused activities in addition to
the aforementioned dealer training
and seminars. Furthermore, the show
floor will feature three unique
powersports
lifestyle
"neighborhoods." They are dedicated
16
to Street/Urban/Sport riders, as well as
Two and Four-Wheel Off-Road and
Adventure,
plus
the
V-
Twin/Cruiser/Custom segments. The
"neighborhoods" will allow trade
visitors and consumers to quickly
identify their areas of interest and
create an immersive experience. Each
"neighborhood" will highlight the
latest machinery, parts and accessories
available in each market sector and
help show dealers how they can better
interact with today's buyers.
"Another major aspect of the 2019
show will be AIMExpo Outdoors,
which will continue to offer on-road
motorcycle demo rides for the industry
and consumers. There will also be a dirt
demo area, which returns to the show
in response to the growing
significance of the ATV and side-by-
side market. It gives manufacturers the
opportunity to demonstrate their
latest technology, while visitors will be
able to compare competitor vehicles or
perhaps get behind the wheel for the
first time."
www.AIMExpoUSA.com
AMERICAN MOTORCYCLE DEALER - JUNE 2019