American Motorcycle Dealer AMD 235 February 2019

NOW IN OUR ™ 27 EA th R Y T H E L E A D I N G B U S I N E S S M A G A Z I N E F O R T H E I N T E R N AT I O N A L C U S T O M M O T O R C Y C L E A N D PA RT S I N D U S T RY FEB 2019 LiveWire Available for US Dealer Pre-Order as “Harley-Davidson IN PRAISE Electrifies the [Expensive] Future” OF THE ‘EVO’ ISSUE #235 Harley-Davidson used the platform afforded by the Las Vegas Consumer Electronics Show (CES) in early January to confirm more details about its ‘LiveWire’ electric motorcycle - finally confirming availability from August 2019, with a domestic US MSRP of $29,799. Harley unveiled two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire, its “first electric production motorcycle,” stating that domestic U.S. dealers can pre-order at LiveWire “with deliveries expected this fall and select global markets to be announced at a later date.” Said to represent the future of Harley- Davidson, “bringing high-performance electric propulsion, evocative design and cellular connectivity to today’s riders,” LiveWire is slated to be “the first of a new electric portfolio of motorcycles that provides an all-new two-wheel experience, delivering thrilling acceleration, agile handling, premium materials and finishes, and a full suite of electronic rider aids and interfaces for a completely connected experience.” Implying that the performance of the LiveWire motorcycle will be for “seasoned motorcyclists,” Harley also claims that its clutch-free design “also makes the experience for new riders easier than ever.” Harley-Davidson also debuted two additional electrified future concepts that “further explore the potential of ‘minimal vibration, heat and noise’ urban mobility and in keeping with LiveWire, both concepts bring Harley- Davidson’s expertise in expressive two- wheeled experiences and push boundaries in design and technology. “These motorcycles are a significant part of the ‘More Roads to Harley- Davidson’ [strategic] plan to accelerate building the next generation of riders through new products in additional motorcycle segments, broader access and a commitment to strengthen dealers globally.” Matt Levatich, Harley-Davidson’s President and CEO, said: “We’re at a historic juncture in the evolution of mobility, and Harley-Davidson is at the forefront. Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life. “Our vision for the future is all encompassing - for all ages, from urban professional to exurban retiree, and from commute-minded to thrill- seeking, we are creating the products and opportunities for existing and aspiring riders to feel the transformative power of the two-wheeled riding experience. These two concepts are further statements towards that. Our commitment to lead in the electric mobility space begins this fall with the production 2020 LiveWire.” Further described by the company as Continues on page 6 >>> 'BEAST OF BROOKLANDS' The 'Beast of Brooklands' - Pavel Malanik's extraordinary hand-crafted one-off homage to a 2,714 cc 80-degree V-twin one-off record setter from 1908 EVO