NOW
IN OUR
™
27 EA th
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T H E L E A D I N G B U S I N E S S M A G A Z I N E F O R T H E I N T E R N AT I O N A L C U S T O M M O T O R C Y C L E A N D PA RT S I N D U S T RY
FEB 2019
LiveWire Available for US Dealer
Pre-Order as “Harley-Davidson
IN PRAISE
Electrifies the [Expensive] Future” OF
THE ‘EVO’
ISSUE #235
Harley-Davidson used the
platform afforded by the Las
Vegas Consumer Electronics
Show (CES) in early January to
confirm more details about its
‘LiveWire’ electric motorcycle -
finally confirming availability
from August 2019, with a
domestic US MSRP of $29,799.
Harley unveiled two new concept
electric two-wheelers and announced
pricing and pre-order availability for
LiveWire, its “first electric production
motorcycle,” stating that domestic U.S.
dealers can pre-order at h-d.com/
LiveWire “with deliveries expected this
fall and select global markets to be
announced at a later date.”
Said to represent the future of Harley-
Davidson, “bringing high-performance
electric propulsion, evocative design
and cellular connectivity to today’s
riders,” LiveWire is slated to be “the first
of a new electric portfolio of
motorcycles that provides an all-new
two-wheel experience, delivering
thrilling acceleration, agile handling,
premium materials and finishes, and a
full suite of electronic rider aids and
interfaces for a completely connected
experience.”
Implying that the performance of the
LiveWire motorcycle will be for
“seasoned motorcyclists,” Harley also
claims that its clutch-free design “also
makes the experience for new riders
easier than ever.”
Harley-Davidson also debuted two
additional electrified future concepts
that “further explore the potential of
‘minimal
vibration, heat
and noise’
urban mobility and in keeping with
LiveWire, both concepts bring Harley-
Davidson’s expertise in expressive two-
wheeled experiences and push
boundaries in design and technology.
“These motorcycles are a significant
part of the ‘More Roads to Harley-
Davidson’ [strategic] plan to accelerate
building the next generation of riders
through new products in additional
motorcycle segments, broader access
and a commitment to strengthen
dealers globally.”
Matt Levatich, Harley-Davidson’s
President and CEO, said: “We’re at a
historic juncture in the evolution of
mobility, and Harley-Davidson is at the
forefront. Innovation that moves the
body and soul has always been at the
heart of our brand, and this next chapter
in our history is about creating products
and opportunities for existing and
aspiring riders of all ages and walks
of life.
“Our vision for the future is all
encompassing - for all ages, from urban
professional to exurban retiree, and
from commute-minded to thrill-
seeking, we are creating the products
and opportunities for existing and
aspiring riders to feel the transformative
power of the two-wheeled riding
experience. These two concepts are
further statements towards that. Our
commitment to lead in the electric
mobility space begins this fall with the
production 2020 LiveWire.”
Further described by the company as
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