American Motorcycle Dealer AMD 234 January 2019 | Page 22

SBS Introduces Brake
Rotors to U.S.
Leading Danish motorcycle
brake pad manufacturer SBS
Friction is now introducing
stainless steel brake rotors as
part of its product range in the
United States, with availability
through Parts Unlimited and
Drag Specialties.
The new SBS rotor range is
“dedicated to riders who
appreciate quality components
on their bikes”, said CSO
Christel Munk Pedersen. “These
new rotors are made in Europe
with designs that are based on
our extensive race and street
know-how and experience”.
The program comprises both a
standard range, with an OEM
replacement with durable and
comfortable braking, and the
SBS Upgrade rotors that are
specifically designed to increase
brake feel, performance,
comfort and looks.
“We have been in braking for
more than 50 years, and we
offer the most comprehensive
brake pad range in this market.
Together with the brake rotors,
as well as brake shoes and
accessory parts such as brake
pins, we are now able to offer a
very strong and attractive
product portfolio, underlining
our status as the brake
specialist”, Christel stated.
The SBS Standard line has the
application-specific shape,
construction and dimensions to
make them a true OEM
CSO Christel Munk Pedersen: “These
new rotors are made in Europe with
designs that are based on our
extensive race and street know-how
and experience”
replacement rotor. “Typically,
they have the round contour
that is preferred by riders who
want to stay with the original
visual appearance of their
bike”, said Pedersen.
For those who want to upgrade
their braking set-up, the SBS
Upgrade range features
characteristics that improve on
the OEM and replacement
rotors. “They offer increased
performance and design
features that improve the
capability to get friction
material constantly cleaned off
the rotor surface. With its SBS
Upgrade the line also appeals to
those who want to visually
upgrade their bike and stand
out from mainstream looks.
“When it comes to quality, it
has been important for us to
offer a product range that
matches the high level expected
of our brake pads. We are
known for delivering a high-
quality standard with focus on
performance, comfort and
durability, and we haven’t
compromised with these new
rotors. The SBS name is thought
of as a quality stamp and is our
customers’ and their riders’
guarantee of quality”.
SBS is the Official Brake
supplier of the American Flat
Track race series.
www.sbs.dk