American Motorcycle Dealer AMD 234 January 2019 | Page 17

Parts Unlimited and Drag Specialties
Spring NVP Product Expo
Louisville, Kentucky, February 16 – 17 2019
new brands and products will be
announced, along with opportunities
to connect with the industry’s leading
brands. NVP offers some great
discounts and incentives.” The
company says dealers should “plan to
attend Saturday and Sunday, as it will
take both days to see the entire show.”
Hospitality and additional features for
the weekend will include Saturday’s
Happy Hour “where you can check out
the fashion show featuring the 2019
Spring Collection apparel brands and
Saturday evening’s iconic Meet &
Greet at the Sports & Social Club in the
heart of downtown Louisville’s 4th
Street live entertainment district.”
Located within a day’s drive for over
half the U.S. population, Louisville is
described as being “one of the most
walkable downtowns with premier
dining and entertainment
destinations.”
www.dragspecialties.com
www.AMDchampionship.com
clubs and just being part of
everyday group rides. Many
people in the industry have
worked some 30 years to
achieve this, and now the data
confirms it: more and more
women are getting out there
and enjoying motorcycles.”
The MIC polled 2,472 adults
nationwide for the 2018
Motorcycle/ATV owner survey.
“For decades, the MIC surveys
have served as the census of
motorcycling and have tracked a
steady growth in the percentage
of women who own bikes.
“Major efforts to increase the
number of women riders go back
to the late 1980s when top
manufacturers and distributors
came together and formed
Discover Today’s Motorcycling,
the industry outreach program
built to introduce new riders to
two-wheeling,” said Cam Arnold,
a long- time industry executive
who organises a ‘Women in
Powersports’ networking event
in New York City.
“The first DTM project in the
1980s spotlighted the historic
1916 Van Buren sisters ride
across the country and garnered
The Slingshot misery continues for
Polaris with another recall. This time
due to the potential for the backup
camera to fail, possibly causing its
voltage regulator to melt and in a
classic cascade effect blowing the
fuse for that circuit, which could
prevent the taillight to work as
intended. The fault can affect certain
2015-2016 Polaris Slingshot,
Slingshot SL and Slingshot SL LE
motorcycles.
The City of Sturgis released its
final Rally attendance numbers
in October - with the 495,000
visitors making it the second
best attended ‘Sturgis’ of the
past decade. The average age
of attendees is said to have
been 49 yo, with 25% there for
the first time, and the average
length of stay being 5 days and
50% staying at a campground.
Dates for 2019 are August
2 - 11.
Harley was in fourth place in
Switzerland for the first ten months
of 2018, having sold 2,567 units.
Indian Motorcycle (in its European
Head Office home market) was 10th
with 389 units sold YTD.
U.S. Motorcycle Ownership Among
Women Now at 19 Percent
The Motorcycle Industry Council
(MIC), Irvine, California, has
released the results of a survey
that says nearly one in five
motorcycle owners in the USA is
now female, compared with one
in ten less than a decade ago -
the data suggests that women
could soon make up one quarter
of owners, “which would be a
major shift in motorcycling
demographics.”
Among all age groups, women
now make up 19 percent of
motorcycle owners. But the 2018
survey showed even greater
female ownership among
younger generations. Among
Gen X motorcycle owners, 22
percent were women, among
Gen Y, 26 percent were women.
“As the number of Boomer and
mature motorcyclists shrinks and
are replaced by newer riders, we
could soon be looking at a solid
25 percent of motorcycle owners
being female,” said Andria Yu,
MIC Director of Communications.
“We’ve seen with our own eyes
many more women riders - on
the roads, on the trails, on the
track, with families, at
motorcycling events, forming
BRIEFS
much media attention.
Throughout the 1990s and until
today, the big brands have
dedicated increasing amounts of
attention to the women’s
market, and we’ve simply seen
more and more positive imagery
on TV, in movies and in many
mainstream settings where
women on motorcycles are just
having fun.”
The 2018 owner survey also
found that women motorcycle
owners spend, on average, $574
a year on tires, routine repairs,
maintenance, replacement parts
and accessories and modifying
equipment, compared with $497
by men.
“Motorcycling has grown in
popularity and acceptance in
American culture in recent
decades, which is reflected in the
survey. It found that 66 percent
of women motorcycle owners
say their family and friends
would have a positive attitude
toward motorcycles and
scooters.”
Zipper’s Performance says it has
taken the popular ThunderMax
EFI electronics and merged it
with a single-throat Delphi-
style throttle body (with the
help of some specially made
parts) and developed a full
conversion kit for bikes with
H-D's earliest Magneti Marelli
EFI systems. The kit allows you
to retain the original wiring
harness and gas tank, while
upgrading to similar
components used in the highly
durable and reliable Delphi-
based bikes of 2002-2005.
Staged in Chile in November,
Australia took the win in the men’s
and women’s ISDE Championship,
with the U.S. men’s and women’s
teams in second, ahead of Italy, third
in the men’s World Trophy and Spain
third in the women’s event. The
Junior trophy was won by Italy, with
USA second and France third.
Harley was in fifth place in
market share terms in Austria
for the first nine months of
2018, selling 1,043 units for a
7.99% share. Indian Motorcycle
was in 14th with 118 units sold
for a 0.86% share.
AMERICAN MOTORCYCLE DEALER - JANUARY 2019
17
Parts Unlimited and Drag Specialties
have released more information about
their 2019 Spring NVP Product Expo.
Slated for the renovated downtown
Kentucky International Convention
Center (KICC) at Louisville, Kentucky,
on the weekend of Saturday February
16 and Sunday 17, the Janesville,
Wisconsin headquartered distributor
says that theirs will again be the
largest distributor dealer expo of the
year.
Spanning over 88,000 sq. feet with
more than 240 leading exhibitors, at
the time of writing the company says
it will be introducing 25 new brands to
the Expo in “increased show space”
that will allow for “larger displays to
showcase the newest products from
the industry’s leading brands.”
The Expo runs two full days with
expanded hours, starting Saturday
with dealer product training directly
from industry professionals. “Exciting
NEWS