American Motorcycle Dealer AMD 233 December 2018 | Page 22

Robin Bradley Publisher [email protected] Pictures by Sara Viney [email protected] additional pictures from EICMA The annual EICMA 'Milan' Show may have abandoned its custom show and exhibit area, but that doesn't mean there aren't plenty of exhibitors with product of interest to the V- twin market. From suspension products and exhausts to brakes and wheels, and from service items, workshop equipment and performance upgrades to the widest range of gear and apparel seen at any show in the world, EICMA has something for everyone ... Biltwell: Among the new generation brands to emerge in the past decade, none has executed on the opportunities the market’s new design and styling trends represent better than California’s Biltwell. The brainchild of Bill Bryant and Harold McGruther, the hard parts to helmets brand has carved itself a market leading position among “New Gen” riders and now has EU approval on its ergonomically advanced, feature-rich, retro styled top-selling half shell and full face helmets. Biltwell was a Parts Europe co-exhibitor at EICMA; www.biltwellinc.com 22 AMERICAN MOTORCYCLE DEALER - DECEMBER 2018 Bitubo: The Italian suspension manufacturer is launching a new generation of Bluetooth enabled, app-tunable suspension upgrades with dynamically calibrated front and rear suspensions for Softail applications. Bitubo DS allows riders to set their suspension up with a map based on riding data capture via Android and iOS devices. Bitubo hasn’t lost its focus on developing more traditional suspensions, with recent product introductions including the WME22V2 ‘Black Edition’ rear shocks with adjustable compression, rebound and spring preload; www.bitubo.com www.AMDchampionship.com