American Motorcycle Dealer AMD 232 November 2018 | Page 8

HARLEY
IN BRIEF
Harley had a 10.18% market
share in Germany through August
with 9,405 units sold for a
22.68% improvement in share
over the first eight months of
2017. BMW is market leader,
followed by Kawasaki, Honda,
KTM and Yamaha, but Harley finds
itself above the likes of Suzuki,
Ducati and Triumph. Its top-seller
YTD had been the Street Bob with
739 units sold, making it the 29th
most popular motorcycle in
Germany; followed by the Fat Bob
114, XL 1200X, Breakout 114 and
Sports Glide.
Mid-Ohio H-D, Springfield,
Ohio, has been purchased by
Jim and Lynn Loomis, who
also own dealerships in
Napoleon, Plain City and
Piqua, Ohio. The name will
change to Revved Up H-D.
The new owners started their
first dealership in Napoleon
in 2011. They purchased the
Piqua location in 2015 and
the Plain City dealership in
2017.
Harley is in fifth place in market
share terms in Switzerland for the
first eight months of 2018 with
2,277 units sold - ahead of KTM,
Triumph, Ducati and Suzuki,
among others. Yamaha is market
leader, with BMW second,
followed by Honda and Kawasaki.
Their top sellers are the Breakout
and the XL 1200 X Forty Eight.
Harley-Davidson sales revenue and production data… 3rd quarter 2018
Income statements in
$1,000s (except share)
THREE MONTHS ENDED
Net sales revenue
Gross profit
Total operating income
Net income
Diluted earnings
per common share
NINE MONTHS ENDED
2018 Q3 2017 Q3 2018 Q3 2017 Q3
$1,123,945
$347,415
$149,416
$ 113,855 $962,136
$274,313
$94,412
$68,209 $4,013,013
$1,353,273
$709,780
$530,956 $3,867,982
$1,322,098
$782,881
$513,445
$ 0.68 $0.40 $3.17 $2.95
$821,670
$212,406
$58,266
$20,923 $639,849
$228,993
$72,687
$10,703 $3,144,796
$612,495
$183,520
$42,757 $2,975,650
$633,532
$191,540
$38,023
NET SALES REVENUE
H-D Motorcycles
Parts & Accessories
General Merchandise
Other
MOTORCYCLE SHIPMENT DATA
United States
Exports
Total H-D
NOTE: H-D MOTORCYLE SHIPMENT DATA IS NOT THE SAME AS RETAIL REGISTRATIONS
26,213
22,426
48,639 19,668
21,994
41,662 PRODUCT MIX 2018 Q3 2017 Q3 2018 Q3 2017 Q3
Touring
Cruiser
Sportster/ Street
Total 22,204
16,049
10,386
48,639
2018 Q3 14,674
17,292
9,696
41,662
2017 Q3 84,125
61,951
39,100
185,176
2018 Q3 80,392
67,693
46,215
194,300
2017 Q3
36,220
2,453
10,543
7,433
2,577
59,226 41,793
2,575
10,078
7,457
2,306
64,209 112,019
8,340
39,249
21,480
7,652
188,740 124,777
8,763
37,475
22,628
7,003
200,646
RETAIL SALES OF H-D MOTORCYCLES:
United States
Canada
EMEA Region
Asia Pacific Region
Latin America Region
Total
<<< Continued from back page
expects to fund strategic opportunities
while maintaining its current
investment and return profile and
capital allocation strategy.
“In the third quarter, we delivered new
products and innovations with our
model year 2019 motorcycles and
engaged our dealers to support
bringing the LiveWire electric
motorcycle to market in 2019. Our
108,057
77,119
185,176
118,418
75,882
194,300
brand and select products are now
also accessible through a Harley-
Davidson branded Amazon storefront
in the U.S and significant support
programs and dealer incentives were
implemented to strengthen the dealer