American Motorcycle Dealer AMD 232 November 2018 | Page 20

WUNDERKIND-Custom: The brainchild of Christian Mehlhorn, who took
over the running of noted German ‘mainstream’ parts and accessory
manufacturer ABM from his father in 2010, the WUNDERKIND-Custom
parts and accessories program includes air cleaners, fenders and struts,
triple trees and clamps, instruments, brake rotors, license plate brackets,
grips, pegs and levers; www.wunderkind-custom.de
Dr. Jekill & Mr. Hyde: Founded in the Netherlands in 1997 and now under
the ownership of Dutch banking giant ABM’s Equity investment arm, the
exhaust sound control specialist is competing - and leading - in a
crowded marketplace where at least four manufacturers are staking a
claim to ownership of the adjustable exhaust sector. Originally
stimulated by what appeared to be looming disaster for aftermarket
exhaust manufacturers (and performance enthusiasts) as Europe’s
regulations started tightening with the 1996 European Motorcycle Multi-
Directive, fast forward to 2018 and there are more exhaust brands selling
in Europe than ever before. However, the premium will continue to be
ever more placed on compliance in the future, as the market eyes Euro 5
emissions standards in a couple of years and the next stage in the battle
between noise levels and sound quality; www.jekilandhyde.com
BMW Motorrad: The German manufacturer has long since shed its
“Grandad’s Bike” image and embraced the 21st century with growth,
diversification and innovation. The second BMW booth at INTERMOT, in
the INTERMOT Customized hall, celebrated its all-conquering R nineT
family of infinitely customizable ‘Boxer’ flat twins. In 2020, customizers
will have a specific Street Custom class in the AMD World Championship
in which the art of the possible with these and other contemporary
custom platforms will be showcased; www.bmwmotorrad.com
Walzwerk: Chosen to again build the INTERMOT show bike for 2018,
founder and owner Marcus Walz brings 30 years and more than 600
custom bike builds of experience to everything he does. Indelibly
associated with the ‘Hardcore’, Drag Style’ and ‘Germany’ styles of the
1990s, as Marcus himself says: "Experience cannot be replaced by
anything else and you cannot learn the sense for aesthetics any other
way. These are the exact two major factors that are essential to long-
term success in the custom bike business";
www.walzwerk-motorcycles.com
Boss Hoss Cycles: In 1990, American Monte Warne was looking for a bike
that provided three to four times more horsepower than any other of the
bikes available at the time. There being no such thing, he took the V8
Chevy engine from a StockCar, designed his own frame and headed for
Daytona Bike Week. The rest, as they say, is history. Monte’s shop
morphed into a large manufacturing facility at Dyersburg, Tennessee,
where the frames are built, welded and powder-coated, the Chevrolet
supplied engines modified and all the other needed parts produced in
the company’s own turning and milling shop. When imports started to
make their way into Europe, up stepped Andreas Mueller to establish a
European operation where the bikes are specified to meet the road
going regulations and homologation requirements. In addition to factory
machines, Mueller and his team create individual custom builds -
machines that would now qualify for the new-for-2020 Street Custom
Class as well as the legendary Freestyle Class at the next AMD World
Championship; www.bosshosscycles.de
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AMERICAN MOTORCYCLE DEALER - NOVEMBER 2018
MO Ideas Motors: Developer and provider of GPS motorcycle touring
data that includes hundreds of motorcycle events, from the major shows
such as INTERMOT, rallies, custom bike shows and HOG events, right
through to races, club meets and dealer nights; www.ideasmotors.com
www.AMDchampionship.com