American Motorcycle Dealer AMD 231 October 2018 | Page 14

AFT Audience Metrics
Growing and Diversifying
In an open letter to
stakeholders at the end of
August, the AMA Pro Racing’s
CEO for the American Flat Track
series (AFT), Michael Lock,
announced that AFT “is now
producing audience and
viewership dashboard reports”
and that they “tell a compelling
story.”
These downloadable reports
“help shed light on the growth
and health of our sport, which is
measurable by the size and
makeup of the audience we
reach and entertain.
“In the three years since 2015
we have risen from 193,000
total season fans (event ticket
buyers and FansChoice.tv
viewers) to 2,695,952 so far in
2018” (with five telecasts and
four rounds still to go).
“Our viewership and fanbase
isn’t just expanding, it’s also
becoming more diverse. Our
regional fanbase is spreading,
as well, and rider-counts on
track this year are up. We are
enjoying an era of rapid growth:
more manufacturers competing,
more sponsors and supporters
becoming involved, and better
social media content ensuring
our message gets out quicker
and to more people.
“I’m hoping the results being
achieved will inspire everyone
in our community to continue
the hard - and fun - work that
will make 2019 and beyond
even better for everyone -
paddock, sponsors, AFT and fans
alike.”