American Motorcycle Dealer AMD 231 October 2018

™ R NOW IN OU 27 E t A h R Y T H E L E A D I N G B U S I N E S S M A G A Z I N E F O R T H E I N T E R N AT I O N A L C U S T O M M O T O R C Y C L E A N D PA RT S I N D U S T RY Harley to Create Advanced R&D Facility at Silicon Valley arley-Davidson has says it may consider expanding the keep itself competitive as demographics announced that it is center’s focus to embrace “an increased and technology drive an all new direction following the likes of BMW, range of advanced technologies that for the motorcycle industry. KTM, Piaggio, Royal Enfield, Hero uniquely leverage the rich talent in the “Recently we shared with the world our Corp and other motorcycle Silicon Valley” with the aim of accelerated plans to build the next manufacturers in creating an “supporting its most comprehensive and generation of Harley-Davidson riders advanced technology Research and competitive line-up of motorcycles across globally,” said Matt Levatich, President a broad spectrum of price points, power and CEO of Harley-Davidson, Inc. “This Design facility. new R&D facility in the In Harley’s case it is to be heart of Silicon Valley will established just down the help us deliver on those road from e-bike plans and demonstrate manufacturer Alta Motors our commitment to lead - Harley’s LiveWire R&D the electrification of the joint venture partner - in sport.” Silicon Valley, California, as As part of its recently a satellite of the Willie G. unveiled “More Roads” Davidson Product strategy, Harley has said Development Facility that that it will launch its first is based at Wauwatosa, electric motorcycle, the Wisconsin. The new facility much trailed LiveWire, in is expected to open as 2019. The plan is that early as in the fourth Future Electrics - “a broader range of light and nimble models, LiveWire will be “the first quarter of 2018. ready to tackle the urban landscape” in a broad, no-clutch Harley says it will initially “twist and go” portfolio of electric two- focus on electric vehicle research and sources and riding styles.” development, including battery, power The move is part of Harley’s overdue wheelers designed by the company. It will electronics and e-machine design, response to the changes that have been be followed by additional models through development and advanced taking place in the global motorcycle 2022 to broaden the portfolio with lighter, manufacturing. In the long- term, Harley industry and its need to act decisively to Continues on page 8 >>> OCT 2018 ISSUE #231 AVON'S NEW 'COBRA CHROME' H NEW INDIANS MEES WRAPS TH 5 TITLE Channelling one of the most famous photographs in the history of the custom motorcycle industry (God bless Randy Smith!) this is 'Ricky' de Haas (Wannabe Choppers) with his project 'AlSi9Mg'. Though it has proven controversial to some short sighted so-called purists in Ricky's native Germany, could this E-bike be the shape of customs to come? Ricky is competing with it at the 2018 AMD World Championship of Custom Bike Building - 2020 will see the launch of an E-bike class