American Motorcycle Dealer AMD 230 September 2018 | Page 22

AIMExpo Announces Dealer Summit 2018
Las Vegas, October 11-14
The American International
Motorcycle Expo presented by
Nationwide (AIMExpo) has
introduced Dealer Summit 2018,
a new initiative focused on
supporting the powersports
retailer at which the key role or
powersports dealers will be
emphasized on the trade days
(October 11 & 12).
“With its move to Las Vegas’
Mandalay Bay Convention
Center, this year’s event
provides an ideal opportunity
for dealers to unite with their
industry peers at a crucial time
in the marketplace. Dealer
Summit 2018 will take place
during AIMExpo presented by
Nationwide’s trade-only days
and will put the focus on the
vital role retailers play in the
long-term growth of the
industry, where they serve as
the face of powersports to the
general consumer.
“The foundation of AIMExpo
presented by Nationwide is to
bring the powersports world
together in a collective effort to
stimulate growth,” said Mike
Webster, Senior Vice President,
MIC Events. “As part of the
Motorcycle Industry Council
(MIC) the industry’s expo is
committed to increasing show
content relevant to dealers, with
special attention towards topics
helping retailers navigate the
continued evolution in consumer
trends. Dealers play arguably
the most integral part of the
future success of powersports
since they are the front line of
engagement with the consumer.
Dealer Summit 2018 is focused
on creating unity amongst
dealers through knowledge and
working towards the common
goal of sustained industry
growth.”
Highlights of the Dealer Summit
include an update by the MIC
about industry-wide efforts
being made to help retailers and
the industry by increasing
ridership, while a keynote
address will bring invaluable
first-hand information from an
important figure in Washington.
United States Secretary of the
Interior Ryan Zinke has been
invited to offer the opening
keynote where he will address
the current administration’s
agenda of increasing outdoor
recreation, including motorized
recreation, critical for the long-
term growth of powersports as
an outdoor activity.
Attending dealers will also
receive their own very special
keynote at the “Dealers Only
luncheon sponsored by KTM,” a
complementary program on
Friday, October 12, featuring
Nick Gray, the founder of
Museum Hack. A motorcycle
enthusiast and member of the
millennial generation, Gray
addressed the industry at last
year’s MIC Symposium and
captured the room with his
direct, insightful observations of
our business.
Gray shares how he reimagined
the generally staid museum tour
into an engaging experience,
and will offer ideas to view
dealerships in a different light
by considering them as an
experience for customers. An
exclusive free follow-up webinar
with Nick will be provided after
the show.
“More ideas and knowledge can
be gained at the Powersports
Dealer Seminars presented by
PowerSports Business which
provide crucial education and
best practices. Targeted at
improving daily business
operations, influential speakers
from both within and outside
the industry will present across
three topic areas that include
Sales and Marketing, Powering
Profits, and Leadership Plus.”
Seminars are free for dealers
and take place on the show’s
trade days.
“Dealer Summit 2018 is about
industry working together to
improve all businesses, and the
very important role retailers
play in sustaining industry
growth.”
www.aimexpousa.com