American Motorcycle Dealer AMD 230 September 2018 | Page 16

Industry Veteran Bob Kay to Host United States’
Largest Custom Motorcycle Competition
The Progressive International
Motorcycle Shows (IMS) has
announced the return of the J&P
Cycles Ultimate Builder Custom Bike
Show (UBCBS) to the 2018-2019 IMS
Tour.
UBCBS is an elite-level custom
motorcycle builder competition
featuring more than 400 motorcycles
and with more than $100,000 cash
and prizes awarded across the tour,
the largest prize package in the United
States.
The competition will be held at all
seven stops on the IMS Tour with the
championship round taking place
February 17 in Chicago, Illinois.
The 9th annual UBCBS will be hosted
by Bob Kay, a well-known and highly
respected member of the American
Custom and V-Twin motorcycle
community. Kay, himself a partner in a
Texas custom bike shop and no
stranger to building custom bikes, has
a long history in the custom
motorcycle business as a parts and
accessories distributor, motorcycle
manufacturer, business consultant and
technical advisor.
He organized his first charity custom
bike show in the mid 80s during the
Laconia Rally. He continued with
charity bike shows in Sturgis, South
Dakota and has been a mainstay of the
team that organizes the AMD World
Championship of Custom Bike
Building for more than a decade.
In 2010 he helped IMS launch the
Ultimate Builder Custom Bike Show to
showcase the best custom bikes in the
country. Kay is looking forward to re-
joining the Progressive International
Motorcycle Show for the 2018-2019
tour as the director of the J&P Cycles
Ultimate Builder Custom Bike Show.
“The Progressive International
Motorcycle Shows understands and
caters to the custom builder
community,” said Bob Kay, Director,
J&P Cycles Ultimate Builder Custom
Bike Show. “I am excited to once again
lead the charge in providing this
community with a platform to display
their skills and artistic ability, while
rewarding the best in the industry for
their talents.”
Since its inception during the 2010-
2011 IMS Tour, the UBCBS has
awarded over $660,000 in cash and
prizes. This year’s competition will take
place at every stop on the IMS Tour and
feature four categories - Freestyle,
Custom Retro, Custom Street and
Custom Harley.
Judged by a panel of industry experts,
winners in every city along the IMS
16
Tour will be invited to
compete
in
the
championship round in
Chicago for a chance to be
crowned ‘King of the
Builders.’ Last year, a group
of eight veterans from the
non-profit organization
Motorcycle Missions were
crowned champions and
awarded $20,000 in cash
and prizes.
“The J&P Cycles Ultimate Buil