American Motorcycle Dealer AMD 229 August 2018

™ R NOW IN OU 26 EA t R h Y T H E L E A D I N G B U S I N E S S M A G A Z I N E F O R T H E I N T E R N AT I O N A L C U S T O M M O T O R C Y C L E A N D PA RT S I N D U S T RY Harley Targeting “Many Roads” Out of its Present Impasse with Updated Dealer Strategy and 2022 Product Plan Reveals s revealed when Harley- Davidson released its Q2 2018 Fiscals (July 24), the Motor Company subsequently unveiled what it had trailed as its “accelerated strategy for growth” announcement on July 30. Called “More Roads to Harley- Davidson”, it is a growth plan for the period through to 2022 and adds detail to the “what next” question (following the M-8 Tourers and Softails) in the context of CEO Matt Levatich’s 10-year strategic announcements made in January 2017. “In a fast-changing world with new consumer demands, these accelerated actions support Harley-Davidson’s 2027 objectives with increased focus and strategic investment to reinvigorate the U.S. business while accelerating the pace of international growth.” Levatich states that “the bold actions we are announcing leverage Harley- Davidson’s vast capabilities and competitive firepower - our excellence in product development and A Black Brass manufacturing, the global appeal of the brand and, of course, our great dealer network. Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding.” ‘stronger dealers, broader access’ Described as being the result of a “comprehensive, top-to-bottom assessment” incorporating a “customer first” perspective, the “More Roads to Harley-Davidson” plan addresses three broad strategic areas - new products, dealer strategy, and how the plan will be funded – in short, the latter is basically to fund the new products from judicious management of resources and smart fiscal governance. The headline news is of the new products – in addition to the outcome of the ‘Project Livewire’ program resulting in new electric powered Harleys on sale at some point in 2019, the company has confirmed its long rumored entry into the Adventure Tourer market, which with a new ‘modular’ engine platform will address the calls for it to finally make its brand a significant player in the burgeoning middleweight motorcycle market, and to take the ‘Bar ‘n Shield’ into the lightweight displacement segment, especially in Asia. In terms of its response to its tariff driven announcements of June though the company is still not yet ready to announce where its European inventory will be manufactured. However, of equal significance to the new model plans is that Harley has now gone public with an insight into the frustration it clearly has been feeling with its traditional core dealer Continues on page 6 >>> Like a moth to a light bulb drawn, we can’t help still geeking Hungarian builder Sapka Muvek’s 2016 top twenty Avon Freestyle class classy black beauty AUG 2018 ISSUE #229 AVON TYRES TO SPONSOR THE AMD WORLD CHAMPIONSHIP FREESTYLE CLASS THE SHARING ECONOMY AIMEXPO DEALER VIP PACKAGE WIN A FREE DEALER VIP PACK REGISTER AGE TO ENTER EUROPEAN BIKE WEEK