American Motorcycle Dealer AMD 224 March 2018 | Page 3

AMD •• AMD •• AMD MARCH 2018 (#224) EDITOR-IN-CHIEF ROBIN BRADLEY [email protected] PUBLISHER SONJA WALLACE [email protected] Comment ............................................................4 Shark Bait? - Robin Bradley thinks Harley is vulnerable (again) as its share price drops 18 percent in the four weeks following its 2017 fiscals release GENERAL MANAGER SARA VINEY [email protected] DESIGN & PRODUCTION DIRECTOR BEN OAG [email protected] PHOTOGRAPHERS ONNO WIERINGA MADNESS PHOTOGRAPHY, NL www.madnessphotography.eu FRANK SANDER THUNDER MEDIA, DE www.thunder-media-service.de TOLL FREE… FROM USA/ CANADA: SHOWZone ................................................17-34 The positive 'vibe' at Tucker Rocky's recent Dealer and Brand Expo threw the spotlight back onto inventory, new products and sales strategies Polaris ............................................................10 Polaris steadies its ship with CEO Scott Wine saying that "increased engineering spend will create further product innovation" PROGUIDE: The new, the best and the must-haves ...................... 36-59 TEL: [phone] FAX: [phone] If for any reason you can’t connect via our toll free numbers then dial TEL: [phone] Fax: [phone] 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk IP12 2SZ United Kingdom TEL: [phone] FAX: [phone] p.43 p.40 p.45 p.45 DISCLAIMERS No part of AMD may be reproduced or used in any way without permission. The views contained in AMD are not necessarily the views of the publishers; the views of the publishers are not necessarily the views of any third parties. Every effort is made to ensure that all material included is as accurate as possible, however, neither the publishers or any third parties can be held responsible for any erroneous statements, facts, figures or just plain silly or honest mistakes or inaccuracies, howsoever caused. All trademarks, brand names and other key words are used purely for descriptive purposes. No approval, endorsement of, or involvement in the contents of AMD is implied by the use of these or any other words, names or marks associated with all or any companies. All trademarks are openly acknowledged by AMD and by any third parties included in AMD. All AMD editorial content is just exactly that, independently sourced, compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship, contractual or otherwise, has been entered into. No consequential losses or any other liabilities are accepted arising from content of any kind in AMD, howsoever caused. p.50 p.50 p.54 p.56 p.54 ‘World Championship of Custom Bike Building’ is a registered trademark of Robin A. Bradley, Dealer-World.com POST MASTER AMD (ISSN 1465-7627) is published monthly by Dealer-World.com, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom. Subscription price $200 per year. Postmaster: Please send address changes to: AMD, Dealer-World.com, 5, Rendlesham Mews, Rendlesham, Woodbridge, Suffolk, IP12 2SZ, United Kingdom or e-mail to [email protected] Print by Warners Midlands bourne, lincolnshire, Gb ISSN 1465-7627 www.AMDchampionship.com AMERICAN MOTORCYCLE DEALER - MARCH 2018 3