American Motorcycle Dealer AMD 223 February 2018 | Page 22

NEWS
EMAT ‘Devils Motor Show’ Hungary
BRIEFS
It is reported that Harley has
added further to its IP filings war
chest – ‘Bronx’ with the US
P&TO, and ‘Pan America’ and
‘48X’ in Europe.
Monday October 1, 2018 is confirmed
as “move-in” day for the XIII AMD
World Championship of Custom Bike
Building at INTERMOT ‘Customized’,
Cologne, Germany. Tuesday 2nd is
press day; Wednesday 3rd is the
international trade and VIP visitor
Preview Day, with public admission
from Thursday 3rd through Sunday
7th. Judging is Saturday 6th, with the
awards ceremony at 3:00 pm Sunday
7th. In 2016 INTERMOT
“Customized” attracted some
150,000 visitors.
Harley has filed suit against a
Californian apparel business
called Affliction claiming
violation of its trademark. Harley
is reportedly seeking $2 million
per trademark for each type of
product, as well as profits,
damages, attorney fees and the
destruction of all the existing
products that infringe on their IP.
Rumors abound that Indian
conglomerate Mahindra & Mahindra’s
2016 acquisition of rights to the
legendary BSA name will result in
more than just a balance sheet bump
from T-shirt sales - and sooner rather
than later, with new models, after
making their Milan Show debut,
possibly as early as 2018. M&M is
also 51 % owner of French made
Peugeot Scooters and recently
announced that it will build a factory
near Detroit to build off-road utility
vehicles – the first automotive plant to
be opened in the United States by an
Indian corporation.
The annual EMAT ‘Devils Motor Show’
will be at the Hungexpo, Budapest 23-
25 February with an expected crowd
of around 30,000 enthusiasts.
Organised by Devils MC and Rusty
Rodders CC, the event started in 1996
and is one of the largest custom bike
and car shows in Eastern Europe. Co-
joined with the Budapest Boat Show,
the Hungarian Motorcycle
Construction Championships is open
to modified or ground-up builds and is
the venue for the joint championship
of V4 Customs, the Visegrad Countries
(Hungary, The Czech Republic,
Slovakia and Poland.
Winners benefit from additional
international prizes based on points
earned at the other shows in the V4
network. Judging is by an industry
professional jury and AMD
Magazine will invite the top
three competitors to compete
at the AMD World
Championships at ‘INTERMOT
Customized’ in Cologne in
October 2018.
Hungarian custom bikes have
historically done well at the
‘AMD’, with well-known
builder and former European
Champion Sapka M vek a
regular - he was 15th in
2016 with ‘Black Brass’,
one of three bikes he
brought to Cologne, a year
that also saw Ferry Custom
Bikes of Budapest making
the trip.
www.emat.hu
Cafe Racer winner,
Sapka Muvek
Freestyle winner, BK Garage (Slovakia)
Indian Motorcycles has opened a
“pop-up” merchandise boutique
at the new Mall of Switzerland
near Lucerne. The store will be
there for 6 months.
Triumph, who last year signed a deal
with Indian conglomerate Bajaj Auto
for the development, manufacturing
and sale of new mid-range models,
has reported its best sales for 30
years. For its 2016/2017 financial year
(the period ending June 30, 2017)
Triumph Motorcycles has posted total
global revenues of GBP £498.5
million, up by £90.9 million (+18.23
percent) on sales of some 63,000
units (up from around 56,000 in the
previous financial year). More than 86
% of Triumph sales are outside the
UK, with their dealers in the U.S.
selling pretty much all the bikes they
can get, most of the time.
Old School winner,
Monster Customs
Best of Winners,
Gigamachine
It was announced in November
that the Federal Highway
Administration is to appoint a
10-member Motorcycle Advisory
Council to advise on
infrastructure and other issues
facing riders.
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AMERICAN MOTORCYCLE DEALER - FEBRUARY 2018
www.AMDchampionship.com