American Motorcycle Dealer AMD 223 February 2018 | Page 20

Swiss-Custom is bringing the Rat ' s Hole award to Europe

The Swiss-Custom Customizing and Tuning Show , staged at Swiss Moto ( Zurich , February 22-25 , 2018 ) has partnered with The Rat ' s Hole Custom Bike Show in the USA , with one of the “ sought-after Rat ' s Hole Trophies being awarded in Europe for the very first time - with the newly appointed Best-of-Show Bike from the 2017 Sturgis Rally also on display .” After several years of successful cooperation with the biggest customizing show in the Middle East ( Custom Show Emirates ), Swiss- Custom says it has “ set a further milestone with this new cooperation . “ An award from the Rat ' s Hole Custom Bike Show is regarded as a veritable Oscar in the customizing scene . For many years now , hundreds of thousands of motorcycle fans have been descending on the two Rat ’ s Hole shows at Daytona and Sturgis , and with this new cooperation bike builders and customizing fans in Europe will now be able to marvel at customizing art from America too ”.
In addition , the overall winner of the Swiss-Custom Bike Show will be given a trip to the Custom Show Emirates 2018 in Abu Dhabi ( March 30 - April 1 ). Visitors can look forward to the European premiere of the unique Sturgis Best of Show bike “ Dyslexia ”, by Hawke Lawshe of Vintage Technologies in Montana . www . swiss-moto . ch
Sturgis Best of Show bike “ Dyslexia ” by Hawke Lawshe of Vintage Technologies

PU / Drag Specialties 2018 Indianapolis NVP Product Expo

Drag Specialties says : “ Prepare for the spring selling season with the 2018 Parts Unlimited / Drag Specialties NVP Product Expo , February 10-11 at the Indiana Convention Center - this two-day event is your one-stop shop for the newest products and services the industry has to offer , while connecting and networking with hundreds of exhibitors .” The company says the 2018 Indy Expo boasts 60 percent more expo space – over 92,000 square feet , allowing them to “ introduce 40 + new exhibitors to our dealers , and offer exclusive Expo specials and additional incentives from industry leading brands , including prize giveaways .” Dealers will be able to “ meet the industry ’ s innovators by attending our in-depth Dealer Training where you will gain knowledge about the newest products , latest trends , and sales strategies . Saturday evening brings a Meet & Greet / Bike Show to mingle with fellow industry enthusiasts .” www . dragspecialties . com
20 AMERICAN MOTORCYCLE DEALER - FEBRUARY 2018 www . AMDchampionship . com