American Motorcycle Dealer AMD 221 December 2017 | Page 28

Rusty Pistons : The Czech Bikers Crown owned and operated apparel brand combines classic Cafe and retro styling in a range of riding and casual apparel that has the contemporary ‘ Zeitgeist ’ nailed . “ It is easy to take a piece of clothing , have it printed and present it as authentic , however , this is not the case with Rusty Pistons . Authenticity is in our DNA . Our brand is not only based on great design , but we put the accent on the use of advanced techniques and materials . “ Good ” is not “ good enough ” for us . We know that our customers deserve more than that , therefore we want to give them perfect fashion clothing spiced with outstanding design ideas that is as great on the road as off - a line aimed at a specific group of demanding enthusiasts who seek the same values as us ”; www . rustypistons . eu
Beringer : The respected French brakes specialist was founded in 1985 , and many customizers consider the company ’ s 6-piston radial calipers and Aerotec master cylinders and discs to be a “ go-to ” choice for high performance braking applications , especially when upgraded suspension systems and controls are being used ; www . beringer-brakes . com
Öhlins : One of the leading names in motorcycle suspension . Having bought back 95 percent of the ownership share from Yamaha in 2007 , founder Kenth Öhlin finally implemented a succession plan last year that saw day-to-day management of the suspension business he started in 1976 ( at the age of 25 ) to Henrik Johansson . The appointment guarantees continuity , Johansson having been with the Swedish business for over 20 years , most recently as Deputy CEO , with an emphasis on strategic planning and management ; www . ohlins . com
Digades : Two years ago , the German manufacturer was the first to market with a retro-fit aftermarket E-Call system . Its award-winning ‘ dguard ’ automatic crash detection system with integrated theft alarm function detects an accident and automatically connects the driver with the emergency call center . If he or she is still able to speak , they can inform the call center about their injuries ; in case the driver isn ' t responsive anymore , ‘ dguard ’ sends the GPS coordinates to the emergency call center , which will activate the appropriate measures ; www . dguard . com
28 AMERICAN MOTORCYCLE DEALER - DECEMBER 2017 www . AMDchampionship . com