American Motorcycle Dealer AMD 221 December 2017 | Page 10

NEWS ASA Electronics celebrates
BRIEFS “40 Years of Excellence”
Briggs & Stratton has announced it
is to move production of its
Vanguard small and big block V-twin
engines to facilities in Georgia and
Alabama from Japan.
In Austria Harley was in 14th
place in total PTW registration
market share terms for the first
three quarters of 2017, having
sold 923 units, down from
1,060 for the same period of
2016.
The Freestyle class win at the Long
Beach, California round of the
2017/18 J&P Ultimate Builder
Custom Bike Show was taken by
Ryan McQuiston with a 1941 WR
Flathead 45”, “45 Magnum”; with
Christian Sosa, Sosa Metalworks,
second with a 1946 Knucklehead
Bobber, “Space Traveler”. The Mod
Harley class win went to Doug Ide,
Ide Innovations (“Rising Sun” – a
2009 Road King); Modified Retro
was won by Tom Day with a 1976
Triumph, built by David Bird; Taber
Nash was second with a drag
springer. The Custom Street class win
was taken by Dale Crawford with
“Mahakala”, a Motone Customs
(UK) 2006 Triumph Hardtail Bobber.
With North American
operations headed up out of
Milwaukee by ex-Harley man
Rod Copes, Royal Enfield
unveiled its much-anticipated
and apparently highly tuneable
new air-cooled parallel twin
Interceptor and Continental GT
650cc models at EICMA/’Milan’
Show in November. The
company says they should be
on sale in the U.S. in the second
half of 2018 with a price tag
starting at around $7,000.00.
Indian Motorcycle was in 14th place
in market share terms in Germany
for the 10 months to October 2017,
posting 662 units sold YTD for a
0.65% market share.
The Sturgis Motorcycle Museum
and Hall of Fame is to double in
size in the next three years,
with the HOF having its own
campus – thanks in no small
part to a generous donation of
land by local man Scott
Peterson of Scott Peterson
Ford. The new HOF site will be
visible from the I90 and
adjacent to exit 32. Law Tigers
have jump-started the
construction fund with a
$100,000 donation.
10
November 2017 marked 40 years
since founder and CEO Tom
Irions first opened the doors of
ASA Electronics – noted for the
JENSEN motorcycle audio brand.
Based in the heart of the RV
world in Elkhart, Indiana, fast
forward forty years and ASA is
an audio leader in many
specialty markets, from the RV
business to marine, including
powersports vehicles, with a
JENSEN branded program that
includes award-winning
applications for Harley tourers.
“Although we did start out as a
distributor, we became
frustrated by the major
electronics companies’ lax
attitudes about developing
products specifically for our
target markets. So, by the mid-
80s we started to develop our
own designs and engineered
solutions,” Irions said. “Now we
sell into several recreational and
commercial markets under our
own seven brand names. Our
goal has always been to have
the best engineered solutions for
our customers. That quest
continues to this day and will
remain in the future.”
Through the years, that quest
has included partnerships with
trusted names like SiriusXM
Satellite Radio, Harley-Davidson
and Klipsch, as well as up-and-
comers in the mobile technology
field like XKGLOW.
“I’m very proud of how ASA has
evolved into a world class
technology company. We have
always been fully committed to
meeting the very specific needs
of our customers, and that’s
what keeps us on top of our
game,” said ASA Electronics
President, Brent Barrow.
“We specialize in creating
products that integrate modern
technology into a mobile
environment. Our HD1B650
Harley-Davidson replacement
stereo package is a great
example of that. The plug n’ play
design allows us to fit 6.5”
speakers into fairings originally
designed for 5.25” speakers,
making for louder overall sound.
In addition to elevating the
sound quality, the package
includes out HD1BT stereo with
Bluetooth and Sirius XM
capabilities to give the rider
more listening options.”
www.ASAElectronics.com
2018/19 Drag Specialties
“OldBook” embraces the ‘EVO’
Drag Specialties is releasing an
updated 2018/2019 edition of its
“OldBook” parts and accessories
catalog.
The company says that “with the
complete new lineup of 2018 Harley-
Davidson motorcycles hitting the
showroom floor, it is time for us to shift
the Evolution Big Twin product to the
OldBook and adjust our layout. Gone
are the different sections unique to the
previous OldBooks.
“Instead, you will find our entire
product line for all early model Big
Twins - Evolution, Shovelhead,
AMERICAN MOTORCYCLE DEALER - DECEMBER 2017
Knucklehead, Panhead and Ironhead
XL - organized in the same sections
and product formats as the FatBook,
so both Drag Specialties catalogs now
have the same great look and feel.”
The company continues to add product
on a daily basis, so dealers should be
“sure to check out DragNetWeb and
our monthly “Skinnys” for what’s new
and cool for old school rides. Together
with our Helmet & Apparel catalog,
Tire & Tools catalog and the FatBook,
everyone can keep rolling for decades
to come.”
www.dragspecialties.com
www.AMDchampionship.com