American Motorcycle Dealer AMD 221 December 2017 | Page 64

NEWS Drag Specialties/Parts Unlimited makes
BRIEFS two-year AIMExpo commit
For the 10 months to October 2017,
Harley’s 9.13% market share in
Germany placed them in sixth spot at
8,801 units sold YTD and ahead of
notables such as Ducati, Triumph and
Suzuki. Their top-seller has been the
XL 1200X (959 units), the 26th most
popular motorcycle in Germany YTD.
Harley has three other models in the
top 50 bestsellers YTD in Germany:
the Breakout (883 units), the Dyna
Street Bob (819 units) and the XL 883
Iron (661 units sold).
Harley has announced a cash
dividend of $0.365 per share for
the fourth quarter of 2017. The
dividend is payable Dec. 29,
2017 to the shareholders of
record of the Company's
common stock as of Dec. 15,
2017.
Harley’s ‘Millennial’ outreach
initiatives will include being the
motorcycle brand ‘de jour’ for gamers
when Ubisoft’s “Crew 2” and “Open
Road Racing Adventure” is launched
in spring 2018. The first iteration of
the game is said to have amassed 12
million players; subsequent upgrades
to the game are expected to see
additional Harley models added.
Californian Harley dealer Old
Road of Santa Clarita is believed
to have become the first to
accept Bitcoin (a digital
cryptocurrency) to sell a new
Harley.
Polaris Industries Inc. declared a
regular quarterly $0.58 per share cash
dividend payable on December 15,
2017 to shareholders of record at the
close of business on December 1,
2017.
Harley has said it has started
hiring temporary full-time
production staff starting at
$15.50 per hour.
Drag Specialties and Parts
Unlimited have made a two-
year commitment to exhibit at
AIMExpo presented by
Nationwide for 2018 and 2019.
The deal will see them exhibit
at the Mandalay Bay, Las Vegas
in October 2018 (11 – 14) and
then at the Greater Columbus
Convention Center in
September 2019.
The global parts and accessories
distributor will join the greater
powersports industry as “a vital
addition to the annual platform
that creates the opportunity for
industry, dealers, vendors and
media to come together in one
place at one time to highlight
key brands and showcase new
product, conduct business,
network, and address industry
challenges and opportunities.
“Drag Specialties/Parts
Unlimited and its host of brands
extend the line-up of exhibitors
represented at AIMExpo
presented by Nationwide as the
first major distributor, a key
category important for
continued growth of the show.
“Parts Unlimited has deep roots
in the industry and it’s pivotal
to be among our peers to assess
the health of the sport and
industry while also creating the
opportunity to make
connections with new and
existing dealers and vendors,”
said Mike Collins, CEO. “The MIC
produced event provides a
highly important place for
powersports businesses to come
together.”
Founded in 1967 by Fred Fox,
Parts Unlimited/Drag Specialties
is the world’s largest distributor
of powersports aftermarket
parts and accessories and is
owned by LeMans Corporation
headquartered in Janesville,
Wisconsin. Along with sister
companies Parts Canada and
Parts Europe they sell to
dealerships worldwide. The
company portfolio includes
noted brands Thor, Icon, Moose,
Z1R, Arctiva, Slippery and AMS.
“In just over five years,
AIMExpo presented by
Nationwide has established
itself as North America’s annual
gathering place for all
powersports, and the addition
of iconic distributor Parts
Unlimited/Drag Specialties
signifies the platform’s value
and importance for all industry
constituents,” said Larry Little,
Vice President and General
Manager, MIC Events. “Post-
show research confirms that
meeting with distributors is a
top reason for dealers to attend
the event, and we look forward
to partnering with them to
expand the core value for
dealers joining the greater
industry in Las Vegas and
Columbus.”
www.aimexpousa.com