Rusty Pistons: The Czech Bikers Crown owned and operated apparel brand combines classic Cafe and retro styling in a range of riding and casual apparel that has the contemporary‘ Zeitgeist’ nailed.“ It is easy to take a piece of clothing, have it printed and present it as authentic, however, this is not the case with Rusty Pistons. Authenticity is in our DNA. Our brand is not only based on great design, but we put the accent on the use of advanced techniques and materials.“ Good” is not“ good enough” for us. We know that our customers deserve more than that, therefore we want to give them perfect fashion clothing spiced with outstanding design ideas that is as great on the road as off- a line aimed at a specific group of demanding enthusiasts who seek the same values as us”; www. rustypistons. eu
Beringer: The respected French brakes specialist was founded in 1985, and many customizers consider the company’ s 6-piston radial calipers and Aerotec master cylinders and discs to be a“ go-to” choice for high performance braking applications, especially when upgraded suspension systems and controls are being used; www. beringer-brakes. com
Öhlins: One of the leading names in motorcycle suspension. Having bought back 95 percent of the ownership share from Yamaha in 2007, founder Kenth Öhlin finally implemented a succession plan last year that saw day-to-day management of the suspension business he started in 1976( at the age of 25) to Henrik Johansson. The appointment guarantees continuity, Johansson having been with the Swedish business for over 20 years, most recently as Deputy CEO, with an emphasis on strategic planning and management; www. ohlins. com
Digades: Two years ago, the German manufacturer was the first to market with a retro-fit aftermarket E-Call system. Its award-winning‘ dguard’ automatic crash detection system with integrated theft alarm function detects an accident and automatically connects the driver with the emergency call center. If he or she is still able to speak, they can inform the call center about their injuries; in case the driver isn ' t responsive anymore,‘ dguard’ sends the GPS coordinates to the emergency call center, which will activate the appropriate measures; www. dguard. com
28 AMERICAN MOTORCYCLE DEALER- DECEMBER 2017 www. AMDchampionship. com