BLUD LUBRICANTS
The new Scottsdale , Arizona based motorcycle industryspecific oil brand launched three new blends at AIMExpo , all under the ‘ BLUD ’ brand name – ‘ HAWGBlud ’, a 100 percent synthetic for V-twins ; ‘ BIKERBlud ’, an extreme duty synthetic for Japanese and European made street and sportsbikes ; and ‘ DIRTBlud ’, a 100 percent synthetic for 4-stroke UTV / ATV engines , transmissions and wet clutches . ‘ HAWGBlud ’ is described as an “ ultra-performance , severe duty 100 percent synthetic oil created for V-twin motorcycles that can be used in the engine , crankcase , primary chain case and transmission .” A 20W50 PAO ( Poly-alphaolefin )/ Ester blend is said to be “ unique in that its base stock and ‘ BLUDLINE ’ additive formulation creates a robust oil for the serious V-twin owner .” By way of durability and high-performance credential , BLUD Lubricants have been chosen by the world ’ s fastest female motorcyclist Valerie Thompson and her Land Speed Record Chasing Team Seven as the oil of choice for their Bonneville Streamliner . " I am excited to announce Blud Lubricants ’ sponsorship of
Valerie Thompson , America ' s Queen of Speed , as she sets out to rewrite motorsports history by breaking the motorcycle land speed world record of 376.36 mph . Valerie and Blud share the common goal of striving for maximum performance in challenging environments . Go Valerie !!! " - Jefferson Green , CEO , Blud Lubricants LLC . Valerie was rained out at Bonneville on her most recent visit , but as Jefferson Green told AMD Magazine : “ Stay tuned , we are still only at the start of this story !” www . bludlubricants . com
Motorsports . Our other local partner , A . D . Farrow Harley-Davidson , was also promoting to consumers all week during their 105th anniversary celebration .” But that “ Sunday ’ s attendance , while steady , did not meet expectations , with a two-day combined consumer total of 11,897 attendees . For the first year in a market , this nearly achieved the fourth year ’ s total in Orlando of 12,029 in 2016 . Based on reactions from consumers , they were amazed at how large the show was compared to
Scott Wine , CEO of Polaris , pointed to the investment in technology as being the pathway to develop products that will speak to digital generations
standard regional shows , and were extremely satisfied with all aspects of the event , both indoors and outdoors .” In other “ key figures ”, 922 “ other industry personnel ” were recorded as visiting the show , compared to 630 in 2016 – the increase included the AMA ’ s Congress , held during the trade days , and the Motorcycle Safety Foundation ’ s IRETS conference for rider coaches , which took place again this year . Media attendees were down with 197 vs 252 in 2016 . “ With no global launches , overall media attendance
www . AMDchampionship . com
Harley-Davidson : Milwaukee ’ s backing of AIMExpo could be critical to shaping the show ’ s destiny , especially in terms of the existing V-twin and broader custom market ( a Pin Stop anyone ?), but also in terms of creating something that speaks to new generations of consumers . Another big “ upside ” of Harley ’ s involvement comes in the timing . Be it September or October , AIMExpo represents a first opportunity for consumers who don ’ t usually frequent their local authorized dealer to see ( and test ride ) the new model year offerings within weeks of their unveiling . One or two late-season local events aside , generally the Motor Company has had to wait until March for Daytona Bike Week to bang that drum , by which time peak selling season is already well underway . By being one of the many OEs exhibiting at the show , as is the case at the European shows such as INTERMOT , as its model and platform offer evolves in the coming years , for the first time ever Harley has an opportunity to reach riders who may be eying competitive offers at marketing peak cycle . If our math is right , they currently sit at 16 new models launched , out of the planned 100 in 10 years , and if we genuinely are all to recognize that we need new ways to reach the new generations of potential consumers , then the opportunity to “ Mother Ship ” the motorcycle industry ’ s new model cycle shop window to AIMExpo , potentially has implications the like of which we can only dream about at this stage ; www . harley-davidson . com
Daytona Twin Tec : The latest addition to Allen Alvarez ’ Daytona Twin Tec team is Electronics Engineer Dave Celsnak . Recent new products include the TC17 ECU for late model touring motorcycles , now supporting liquid cooled applications . The TCFU plug-in replacement ECU is a fully programmable engine control system with auto-tune capability . Full datalogging and adjustability of the fuel injection and ignition is suitable for all engine builds , including turbo / supercharged systems ; www . daytona-twintec . com
AMERICAN MOTORCYCLE DEALER - NOVEMBER 2017 21