American Motorcycle Dealer AMD 220 November 2017 | Page 20
lighter than anticipated. Overall, 2,090
dealer attendees from 1,034
dealerships attended over the show’s
four days, a decrease from the 2,459
dealer visitors representing 1,116
dealerships in 2016.
“While hurricanes played a factor from
pre-registered attendees from TX, FL
and GA, the number is frustrating given
the overall increased trade marketing
and location of the show.” Personally I
actually thought the second
dealer/trade day was busier than the
first, and I wasn’t alone in thinking that
– but a wise bird who’s been round the
MIC’s Tim Buche revealed the new
RiDE initiative, a broad industry
programme to offer an impactful
first-ride experience in a
partnership with Feld
Entertainment that will see first
experiences offered at 11 Monster
Jam Truck events in 2018
block way too many times in such
matters suggested that it was because
those who were doing an overnighter
came in for a second morning, making
it feel busier, but then with the
weekend looming, they headed off
home after lunch on the second day.
With regard to the consumer
attendance, MIC Events went on to say:
“Saturday’s consumer attendance was
quite strong and included a ride-in of
nearly 300 motorcycles from Iron Pony
The organizer MIC Events is to
be congratulated on not
hiding behind hyperbole in its
post-show final numbers press
release, acknowledging that
neither the dealer nor the
consumer attendance was as
strong as hoped for. Thursday
appears to have been peak
day for dealer attendance,
with Saturday best for
consumers; altogether some
11,897 consumers attended at
the weekend
A.D. Farrow Co.: Celebrating its 105th anniversary, Harley-Davidson’s oldest American dealer threw its weight
behind AIMExpo’s move to its home city with in-store promotion and show related activity at each of its
Columbus area locations. Dealer Principal Bob Althoff played a significant role in helping the show organizers
secure factory backing, and if AIMExpo does eventually drop anchor in Columbus on an at least alternate annual
basis, his resources and contacts will be invaluable in securing a viable future for the show in the heartland of
America’s V-twin market; www.adfarrow.com
Ken Sean: A leading brand of motorcycle
mirrors since 1950 and the trusted original
equipment of choice for many of the
world’s leading OEMs at various times in
the past 65 plus years, the range extends
from E-marked mirrors through signal
mirrors, UTV and ATV mirrors, universals,
classic styles and designs, bar enders,
fairing minis, rectangulars, rounds and the
popular X-Treme series; www.ksource.org
KIRSH HELMETS
The CHM-1 from Schenectady, New York based
Kirsh Helmets is a DOT approved polycarbonate
half shell helmet with what the company
describes as a “revolutionary approach to helmet
safety, one that is “smaller and denser than
traditional motorcycle head protection, and
fundamentally different in design.”
A “Fluid Displacement Liner”, it has been
designed by the company to “provide strength,
durability, increased
elasticity and reduced
angular rotation applied to
the head in the event of a
crash.” It is manufactured
with a non-toxic, food-
grade antifreeze
(propylene glycol) injected
into a removable silicone
lining that is said to
“feature a patented
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AMERICAN MOTORCYCLE DEALER - NOVEMBER 2017
technology that offers versatility at both low and
high energy impacts, from any direction, at any one
point in time.”
Founder and CEO Jason Kirshon describes
development of the Kirsh helmet as an “extinction
level event” for traditional helmets that “allows
the force of impact to continue in a straight line
towards the wearer’s skull” and that “relies on a
thick layer of foam liner to reduce the force to a
safe level before it reaches the skull.”
“The Kirsh design spreads the force of impact
through a honeycomb of silicone gel lining the
helmet, dissipating the impact energy so that no
single point of the rider’s head receives a harmful
degree of impact.
“The result is a remarkably stable half helmet that looks as good
as it works.” Available in eight colors, the CHM-1 is “turning the
classic half helmet market on its head,” according to Kirshon.
“No longer do you have to sacrifice safety for that slick, low
profile look. Compression technology (styrofoam) in helmets is
now a thing of the past.”
www.kirshhelmets.com
www.AMDchampionship.com