BLUD LUBRICANTS
The new Scottsdale, Arizona based motorcycle industryspecific oil brand launched three new blends at AIMExpo, all under the‘ BLUD’ brand name –‘ HAWGBlud’, a 100 percent synthetic for V-twins;‘ BIKERBlud’, an extreme duty synthetic for Japanese and European made street and sportsbikes; and‘ DIRTBlud’, a 100 percent synthetic for 4-stroke UTV / ATV engines, transmissions and wet clutches.‘ HAWGBlud’ is described as an“ ultra-performance, severe duty 100 percent synthetic oil created for V-twin motorcycles that can be used in the engine, crankcase, primary chain case and transmission.” A 20W50 PAO( Poly-alphaolefin)/ Ester blend is said to be“ unique in that its base stock and‘ BLUDLINE’ additive formulation creates a robust oil for the serious V-twin owner.” By way of durability and high-performance credential, BLUD Lubricants have been chosen by the world’ s fastest female motorcyclist Valerie Thompson and her Land Speed Record Chasing Team Seven as the oil of choice for their Bonneville Streamliner. " I am excited to announce Blud Lubricants’ sponsorship of
Valerie Thompson, America ' s Queen of Speed, as she sets out to rewrite motorsports history by breaking the motorcycle land speed world record of 376.36 mph. Valerie and Blud share the common goal of striving for maximum performance in challenging environments. Go Valerie!!! "- Jefferson Green, CEO, Blud Lubricants LLC. Valerie was rained out at Bonneville on her most recent visit, but as Jefferson Green told AMD Magazine:“ Stay tuned, we are still only at the start of this story!” www. bludlubricants. com
Motorsports. Our other local partner, A. D. Farrow Harley-Davidson, was also promoting to consumers all week during their 105th anniversary celebration.” But that“ Sunday’ s attendance, while steady, did not meet expectations, with a two-day combined consumer total of 11,897 attendees. For the first year in a market, this nearly achieved the fourth year’ s total in Orlando of 12,029 in 2016. Based on reactions from consumers, they were amazed at how large the show was compared to
Scott Wine, CEO of Polaris, pointed to the investment in technology as being the pathway to develop products that will speak to digital generations
standard regional shows, and were extremely satisfied with all aspects of the event, both indoors and outdoors.” In other“ key figures”, 922“ other industry personnel” were recorded as visiting the show, compared to 630 in 2016 – the increase included the AMA’ s Congress, held during the trade days, and the Motorcycle Safety Foundation’ s IRETS conference for rider coaches, which took place again this year. Media attendees were down with 197 vs 252 in 2016.“ With no global launches, overall media attendance
www. AMDchampionship. com
Harley-Davidson: Milwaukee’ s backing of AIMExpo could be critical to shaping the show’ s destiny, especially in terms of the existing V-twin and broader custom market( a Pin Stop anyone?), but also in terms of creating something that speaks to new generations of consumers. Another big“ upside” of Harley’ s involvement comes in the timing. Be it September or October, AIMExpo represents a first opportunity for consumers who don’ t usually frequent their local authorized dealer to see( and test ride) the new model year offerings within weeks of their unveiling. One or two late-season local events aside, generally the Motor Company has had to wait until March for Daytona Bike Week to bang that drum, by which time peak selling season is already well underway. By being one of the many OEs exhibiting at the show, as is the case at the European shows such as INTERMOT, as its model and platform offer evolves in the coming years, for the first time ever Harley has an opportunity to reach riders who may be eying competitive offers at marketing peak cycle. If our math is right, they currently sit at 16 new models launched, out of the planned 100 in 10 years, and if we genuinely are all to recognize that we need new ways to reach the new generations of potential consumers, then the opportunity to“ Mother Ship” the motorcycle industry’ s new model cycle shop window to AIMExpo, potentially has implications the like of which we can only dream about at this stage; www. harley-davidson. com
Daytona Twin Tec: The latest addition to Allen Alvarez’ Daytona Twin Tec team is Electronics Engineer Dave Celsnak. Recent new products include the TC17 ECU for late model touring motorcycles, now supporting liquid cooled applications. The TCFU plug-in replacement ECU is a fully programmable engine control system with auto-tune capability. Full datalogging and adjustability of the fuel injection and ignition is suitable for all engine builds, including turbo / supercharged systems; www. daytona-twintec. com
AMERICAN MOTORCYCLE DEALER- NOVEMBER 2017 21