More value and more features from ‘ Black Brand ’
The ‘ Black Brand ’ apparel program , available exclusively through Tucker Rocky / Biker ’ s Choice , continues to expand . Positioned as a mid-market program “ with attitude ” it was launched in 2016 and is headed up for Tucker Rocky by ex-HotBike Magazine and ex-S & S man Howard Kelly . “ We started by looking at the apparel lines that were already available in the highly competitive motorcycle apparel space . We looked at the lower-end market , we looked at the high-end market , and we found that there was very little in the mid-range – very little that combines value with genuine riding design and features - that is where we come in . “ We analyzed every facet of the riding apparel that was currently available , and most other manufacturers seem to be making jackets without considering what a rider , or passenger , might really want or need . They want to look good , and they certainly want products that are genuinely safe and protective , but they don ’ t want to have to take out a loan for them ! “ We made it our mission to make a product that was better , but that our dealers could still make a good margin on while being able to offer their customers value . ‘ Black Brand ’ is about quality and design that has been developed by people who really do ride every day and understand what makes gear better .”
Deceptor boots
“ Comfortable enough for all-day walking and riding ,” the Deceptor looks like sneaker , but gives the protection of a traditional motorcycle boot – “ a motorcycle boot made to look like a sneaker , not a sneaker trying to be safe .” Features include a reinforced shank , reinforced toe box and ankles , Hipora liner for weather protection and shockabsorbing and protecting D3O insoles let you be comfortable when you are walking around . Like the name says , they are deceptively strong and deceptively comfortable .
Marica boot
“ The ultimate in all-day riding and walking comfort ” the Marica boot is “ everything a woman wants in a leather motorcycle boot - comfort , support and style
all rolled into one .” Features include shockabsorbing and protecting D3O insole and vulcanized rubber sole ; reinforced toes , heels and ankles , zippered closure and Hipora waterproof barrier .
Mirror Buster gloves
“ With a style that ’ s a cross between street , motocross and MMA , the Mirror Buster glove gets you ready to ride .” Features include shock-absorbing and protecting D3O insert at the knuckles and palm , riveted leather pads for the fingers , top grain leather construction with mesh and Neoprene , tech-friendly CellTouch fingertips , MMA-style hook-and-loop closures , and a two-year manufacturer ’ s warranty .
Fahrenheit KoolTeK jackets
“ Riding on a warm , sunny day doesn ’ t have to be uncomfortable thanks to our Fahrenheit KoolTeK and Fahrenheit KoolTeK Perforated jackets .” Used on both jackets , the KoolTeK process is a surface treatment for the top grain leather that resists the sun ’ s heat to stay approximately 20 ° cooler than traditional leather . The Fahrenheit KoolTeK Perforated jacket is perforated throughout , allowing air to flow through the jacket ; the standard version has vents to allow air to flow through , cooling the body . Features include flexible D3O armor and a ‘ 37.5 ’ brand thermal , regulating inner liner , zippered sleeves and reflective trim . The perforated version has a full sleeve and a windproof zip-out liner that stows in the jacket pocket when not required . The regular version has a full-sleeve quilted liner . Each jacket comes with a six-year warranty against manufacturer ’ s defects . Purchase of the Fahrenheit
KoolTeK and Fahrenheit KoolTeK Perforated jackets benefits injured returning vets thanks to Black Brand ’ s partnership with Homes for Our Troops .
The Club vest
With top grain leather construction , features include snap front pockets , eyeglass holder and inside liner zipper , plus left and right inner conceal carry pockets . Each vest comes with a six-year warranty against manufacturer defects and benefits Homes for Our Troops .
BLACK BRAND Fort Worth , Texas , USA Tel : 844 676 2416 blackbrandinfo @ blackbrandmc . com www . blackbrandmc . com
38 AMERICAN MOTORCYCLE DEALER - AUGUST 2017 www . AMDchampionship . com