American Motorcycle Dealer AMD 215 June 2017 | Page 15

North America ’ s first Ace Cafe now open in Orlando

Ace Cafe Orlando , the first North American location of the celebrated London based motordiner and the sixth Ace Cafe in the world , opened its doors for the first time on May 19 . The 35,000 square-foot “ dining , entertainment and retail destination ” reinvigorates a key three-acre parcel of land in downtown Orlando now known as “ Ace Corner ,” where it expects to draw more than 400,000 people annually . Since 1938 , Ace Cafe London has been a mecca for those passionate about cars , bikes and rock ’ n roll culture . The original location on London ’ s North Circular Road began as a roadside cafe for truckers , then evolved into a popular destination for rock ‘ n roll-loving teens riding motorbikes during the ’ 50s and ’ 60s . Today , the Ace has a multi-generational appeal among motorsports enthusiasts from all over the world . “ We have built a special place for everyone , from petrolheads and enthusiasts to the afterhours work crowd , families , music lovers and everybody in between ,” said Mark McKee , CEO and Chief Gearhead of Ace Cafe North America . “ For those passionate about cool motors , great music , inspired food and drinks and good times , Ace Cafe Orlando is the place to be .” Much larger than its London namesake , Ace Cafe Orlando spans two floors and features a full-service restaurant , two kitchens , four bars , a coffee bar , a communal counter , a mezzanine that overlooks the main floor dining area and stage , and private and semi-private spaces for groups both large and small . Rounding out the offerings inside the Ace are Rockers Speed Shop ( selling official branded Ace gear and apparel ); a BMW motorcycle dealer ; a Dainese D- Store ( Italy ’ s legendary high-tech riding gear and accessories brand ); EagleRider motorcycle rental company ( the world ’ s largest motorcycle tourism company ); and Stonebridge Motor Gallery , selling an everchanging line-up of original motorsports and rock ’ n rollinspired artwork , photography , sculptures and memorabilia , as well as collectable vintage and rare one-off custom motorcycles . “ More than a restaurant , Ace Cafe Orlando connects great food and dining with a passion for motoring and rock ’ n roll , providing a totally unique experience found nowhere else in the U . S . Under the tutelage of Executive Chef Christopher Truesdell , the Ace ’ s menu can be defined as American diner fare . It features made-from-scratch home style comfort food with a twist that captures the authentic spirit and flavors of some of the best diners and backroad joints across the country , all at an affordable price point . There is also a nod to Ace Cafe ’ s roots with authentic British favorites like Bangers & Mash , Fish & Chips and Chicken Curry .” www . acecafeusa . com

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BRIEFS

Harley have scored 4th place in market share terms in Switzerland for the first four months of 2017 , having sold 1,134 units there YTD . In the 2016 full year they sold 3,032 units for 3rd place in a market that was down by - 3.4 percent year-on-year after having been + 17.00 percent in 2015 . They are currently behind Yamaha , BMW and Kawasaki , but ahead of some notable players in Swiss and wider European terms , including Honda , Triumph , KTM , Ducati and Suzuki .
Hot Leathers has moved manufacturing of its “ USA Made ” high-end apparel collection inhouse at its Manchester , Connecticut headquarters . Andy George , Executive Vice President for brand owner Good Sports Inc ., is quoted as saying that the company will now start to grow its distributor and retailer footprint and introduce a new riding accessories collection later this year .
The 2017 AMA Motorcycle Hall of Fame induction ceremony will be Friday , Sept . 22 , at the Greater Columbus Convention Center in Columbus , Ohio , concurrent with the 5th annual AIMExpo as it makes its Columbus debut – the Hall of Fame is based at the nearby Pickerington , Ohio AMA headquarters . www . AMDchampionship . com AMERICAN MOTORCYCLE DEALER - JUNE 2017 15