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OUR
NOW IN
2Y5EAtRh
T H E # 1 B U S I N E S S M A G A Z I N E F O R T H E A M E R I C A N V- T W I N A N D C U S T O M M O T O R C Y C L E PA R T S I N D U S T RY
NOV 2016
‘INTERMOT Customized’ sets
new benchmark for custom INTERMOT
SPECIAL
industry presentation
ISSUE #208
I
Customized’, the 12th AMD World
Championship featured 82 bikes in
total this year, entered by 67 builders
from 23 countries, with the win taken
by ‘Rumble Racer’ by Suicide Customs
– the third time a Japanese customizer
has scooped the coveted World
Championship winner’s gold and
diamond ring.
The debut of ‘INTERMOT Customized’
featured over 100 exhibitors and has
been widely praised by exhibitors,
custom bike builders, dealers and
visitors alike as delivering an
inspirational and aspirational show
environment that is set to champion the
professionalism of the international
custom market for years to come.
In addition to the AMD World
Championship bikes, the 220,000 plus
high-mileage riders and industry
professionals who visited INTERMOT
this year (some 80 percent plus of
whom are estimated to have visited
‘INTERMOT Customized’) saw
presentations of custom excellence
from a wide range of exhibitors that
included several of the leading OEMs –
including Harley-Davidson, BMW,
Triumph, Yamaha and Kawasaki, all of
which took additional INTERMOT
booths specifically to showcase their
custom buying option credentials; plus
Ural from Russia and German V-8
specialist Boss Hoss.
Additional ‘INTERMOT Customized’
features included displays from the
OEM/aftermarket-backed 1/8 mile
Essenza Spirit of Custom and Sultans
of Sprint custom bike race series, a
Garage Area featuring live
customizing, technical and workshop
displays, photography by legendary
motorcycle industry lensman Michael
Continues on page 8 >>>
ISSUE
INTERMOT
CUSTOMIZED
PAGES 15-20
M
TER O
N
T
NTERMOT Customized’, the
all-new ‘show-within-show’
concept unveiled to the
riding public at the
INTERMOT Expo at Cologne,
Germany, October 6th 2016, is
being widely acclaimed as a
major breakthrough for the way
the custom motorcycle industry is
presented to the wider riding
public and potential new
consumers.
With the AMD World Championship
center stage as the primary feature in
the Cologne Exhibition Center’s
atmospheric Hall 10, more than 100
custom market exhibitors drove an
increase of some 17 percent in overall
exhibitor numbers as INTERMOT saw
record visitor numbers and over 40
new motorcycle model launches from
the world’s leading motorcycle
manufacturers.
Now permanently hosted as the
anchor event at ‘INTERMOT
I
‘
PAGES 25-37
INTERMOT
Suicide Customs (center) became the third Japanese winner of the AMD World Championship of Custom
Bike Building at 'INTERMOT Customized', Cologne, Germany, in October - full story pages 25-37
EXPO
REVIEWED
PAGES 41-57