American Motorcycle Dealer AMD 205 August 2016 | Página 10

Lifetime warranty on
BRIEFS show chrome

NEWS
High End Products, the
Californian seat
manufacturer and owner of
the Danny Gray and Airhawk
brands, is in legal dispute
with two former Airhawk
employees over alleged
patent infringements and
other “false accusations”.
When Don Mahoney (owner
of High End) bought the
Airhawk brand from former
owner Roho in 2015, Craig
Johnson and Scott Parman
decided to use their
experience to establish Wild
Ass, a rival seat brand that
is distributed by TR/Biker’s
Choice. Wild Ass has applied
to have what they say are
Airhawk’s “false claims”
dismissed in the US Federal
Court in California.
The MAG Retail Group (MRG),
the “multi-channel retail
division” of Motorsport
Aftermarket Group (MAG – a
TR/Biker’s Choice ‘sister’
company) that runs J&P Cycles
and Motorcycle Superstore, has
announced the addition of Sean
Laughlin, a former Harley Brand
Manager, as its new VP
Marketing. He reports to current
MRG President Kevin
Strawbridge and replaces Scott
Huddleston, who has become VP
Finance, Accounting & Business
Intelligence for MRG, retaining
his Motorcycle Superstore GM
role as a part of the move.

adding polishing, anodizing and OE
contract work, as well as his own line
of products.
Dealers can send wheels and other
parts to Sport Chrome for chroming,
or they can take advantage of the
firm’s Chrome Wheel Exchange
program.
www.sportchrome.com
Sport Chrome, of Westminster,
California, has long been a leader in
high-quality chrome plating for
motorcycles, and the company has
now announced that it is stepping up
its commitment to the quality of its
work by offering customers a lifetime
warranty on show chrome plating on
any 2000 and up Harley-Davidson
motorcycle wheels and parts.
“We proudly deliver our ‘World’s
Finest Chrome Plating for
motorcycles’ to dealers around the
globe,” says Sport Chrome founder
Jonathan Reed.
“Our superior metal finish can be
found on all continents of the planet,
ranging from top Harley-Davidson
dealers and independent motorcycle
shops to the top custom designers in
the world, such as Roland Sands
Design.

Reports are now suggesting
that despite the flurry of
hype created by 2014’s
‘Project Livewire’ Harley
could still be up to five
years away from having a
viable e-bike model to sell,
according to Sr VP Global
Demand Sean Cummings.
The ‘Livewire’ was a proof
of concept demo model
developed in association
with the now defunct San
Francisco Mission Motors
operation. However, work
on a viable ‘Livewire’ e-bike
is at least now getting
underway.

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AMERICAN MOTORCYCLE DEALER - AUGUST 2016

“As a result of our continued efforts
and focus on providing the finest
show chrome plating, combined with
our non-stop commitment to
expanding and improving our abilities
that we can offer such superior quality
and service, we are able to announce
that orders received for show chrome
plating on any 2000 and later HarleyDavidson motorcycle wheels and
parts are eligible to be covered by a
lifetime warranty!
“We also cover aftermarket
motorcycle products that are made
using high-quality materials, and the
warranty can be registered on our
website by the customer.”
Jonathan started his business from his
Huntington Beach garage in 2001,
and since then has steered the
business into being one of the best
known finishing shops in the industry,

V-twin
display rack

Maxima Oils has introduced a
dealer POS to showcase their
fastest moving V-twin product
lines. The 5-tier shelf unit comes
on castors, with attractive
graphic panels, and will hold up
to 150 quarts of oil.
“We introduced this display to
accentuate our V-twin line of
products, but also due to the
lack of market-specific engine
oil displays for the V-twin
segment and the lack of quality
dealer merchandising displays
in the custom market in general.
Anything we can do to help
dealers give their retail
environment a lift has to be
good for everybody,” says
Garrett Andrews, Maxima
product support.
www.maximausa.com
www.AMDchampionship.com