American Motorcycle Dealer AMD 189 April 2015 | Page 9

and return on investment (54).
Broadly, Harley dealers remain
satisfied with both metrics.
For context, sentiment readings
can range from 0-100, with 50
providing a “neutral” outlook.
Given its timing, this quarterly
survey was able to garner reaction
to the announcement that CEO
Keith Wandell is retiring and being
replaced by Matt Levatich. The
overall sentiment among dealers
appears to be universally positive
in terms of the job that Keith
Wandell, as Harley's first outside
CEO hire, has done in helping the
company weather the economic
downturn.

Equally, most approve the
appointment of Matt Levatich, but
are maybe divided on whether or
not someone coming from a
manufacturing rather than retail
background is the right follow-up
to Wandell's "tough love."

Robert W. Baird & Co. Inc. is
an employee owned wealth
management, capital markets,
asset management and
private equity firm that was
founded in 1919 and is
headquartered in Milwaukee,
Wisconsin. The company says
that it currently has $105
billion in client assets.