American Motorcycle Dealer AMD 189 April 2015 | Page 12

Rivera Primo gives HedLED P.O.P. to dealers RIVERA Primo is working to help its retailers increase their sales with the introduction of free point of purchase displays for its HedLED lights. The company’s Phase 2 and 3 sealed 7in and 5-3/4in LED headlamps with built-in marker lights are proving popular, and to make it easier for dealers to demonstrate the lights’ benefits Rivera Primo has created a HedLED headlamp display. Made from 18-gauge steel, the display will sit on a countertop or on slatwall and comes completely wired with push buttons and a plug-in power supply that works with 115-220 VAC, but does not include the headlamps. To qualify for a free display, all dealerships need to do is purchase two Phase 2 and two Phase 3 headlamps from Rivera Primo. www.riveraprimoinc.com Display for Phase 2 and 3 HedLED headlamps Logan and Newton from Renegade RENEGADE has launched two new wheel designs as part of its 2015 product range; the Newton and the Logan. The key feature of the Newton is the machined rim edge detail that is picked up on the outer face of the wheel’s spokes. The second new design, the Newton, is described by Renegade as a “non-traditional five-spoke wheel with attitude”. A new finish option for 2015, that is being offered for the first time, is custom color Phantom Cut, where the wheel is finished in a custom color before being machined again to expose bare aluminium, which is then polished. Both of Renegade’s new wheel designs are available in diameters from 16in to 30in, and finish options of chrome, Phantom-Cut, black powder coat and new custom color finishes. The company also has matching rotors, sprockets, pulleys, derby covers and air cleaners in production. www.renegadewheels.com MAG Connection adds Red Line oils to range MAG Connection, the French vtwin parts specialist has added the Red Line product range to its line-up. Based in Benicia, California, Red Line Synthetic Oil Corporation manufactures more than 100 products, including motor oils, gear oils, assembly lubes, fuel additives, and its popular 'Water Wetter' cooling additive. Red Line formulates fullysynthetic oils from ester base stocks, with chemicallyadvanced additive packages. Red Line say their oils provide extreme stability at high temperatures and superior film strength at lower viscosities. www.mag-connection.com Lichter goes naked Newton 12 AMERICAN M =Q=I e 1