American Motorcycle Dealer AMD 181 August 2014 | Page 6

<<< Continued from cover
the Company and brand, including the
benefits of continuous improvement
throughout our operation," said
Wandell. "As a customer-led
organization, our employees, dealers in
90 countries and suppliers are focused
every day on providing outstanding
products and experiences for customers
around the world."
Operating income from motorcycles
and related products grew 32.3 percent
to $473.3 million, compared to
operating income of $357.7 million in
the year-ago period. Operating income
in the quarter benefited from higher
motorcycle shipments and higher gross
margin compared to the prior-year
period.
Revenue from motorcycles grew 16.2
percent to $1.48 billion, compared to
revenue of $1.27 billion in the year-ago
period. The Company shipped 92,217
motorcycles to dealers and distributors
worldwide during the quarter, in line
with guidance and a 9.0 percent
increase compared to shipments of
84,606 motorcycles in the year-ago
period.
Revenue from motorcycle parts and
accessories was $271.6 million during
the quarter, up 0.7 percent, and revenue
from general merchandise, which
includes MotorClothes apparel and
accessories, was $76.4 million, down
6.5 percent, compared to the year-ago
period.
Through six months the Company
shipped 172,899 motorcycles to dealers
and distributors worldwide, an 8.2
percent increase compared to the yearago period. Six-month revenue from
motorcycles grew 14.7 percent to $2.79
billion, revenue from parts and
accessories increased 3.5 percent to
$469.7 million and revenue from
general merchandise decreased 8.7
percent to $140.5 million, compared to
the first six months of 2013. Gross
margin through six months was 38.6
percent and operating margin was 24.1
percent, compared to 36.8 percent and

Harley-Davidson sales revenue and production data… 2nd quarter 2014
Income statements in
$1,000s (except share)

THREE MONTHS ENDED

SIX MONTHS ENDED

2014 Q2

2014 Q2

2013 Q2

$1,834,285
$724,139
$473,256
$354,153

$1,631,466
$601,870
$357,665
$271,739

$3,405,973
$1,316,270
$820,948
$620,070

$3,045,714
$1,121,312
$634,426
$495,868

$1.62

Net sales revenue
Gross profit
Total operating income
Net income
Diluted earnings
per common share

2013 Q2

$1.21

$2.82

$2.20

NET SALES REVENUE
Figures are shown
in $1,000s

THREE MONTHS ENDED

MOTORCYCLE SHIPMENT DATA

PRODUCT MIX
Touring
Custom
Sportster
Total
RETAIL SALES OF H-D MOTORCYCLES:

United States
Canada
Europe
Asia Pacific Region
Latin America Region
Total
20.8 percent respectively in the year-ago
period.
Operating income from financial
services was $74.4 million in the second
quarter of 2014, a 0.4 percent increase

2013 Q2

2014 Q2

2013 Q2

$1,480,914
$ 271,572
$ 76,386
$ 5,413

H-D Motorcycles
Parts & Accessories
General Merchandise
Other

United States
Exports
Total H-D

SIX MONTHS ENDED

2014 Q2

$ 1,274,882
$ 269,588
$ 81,700
$ 5,296

$ 2,785,953
$ 469,707
$ 140,500
$ 9,813

$2,428,709
$ 453,626
$ 153,844
$ 9,535

NOTE: H-D MOTORCYLE SHIPMENT DATA IS NOT THE SAME AS RETAIL REGISTRATIONS

63,043
29,174
92,217

57,070
27,536
84,606

2014 Q2

2013 Q2

41,095
32,231
18,891
92,217

32,384
35,315
16,907
84,606

2014 Q2

2013 Q2

58,225
4,146
15,542
7,302
2,781
90,218

58,241
5,058
14,669
7,193
3,103
90,193

compared to operating income of $74.2
million in last year's second quarter.
Second-quarter financial services results
reflect improved net interest income,
partially offset by a higher provision for

117,334
55,565
172,899

2014 Q2
77,273
61,380
34,246
172,899

2014 Q2
93,955
6,155
23,916
14,480
5,339
147,633

107,753
52,075
159,828

2013 Q2
63,716
65,617
30,495
159,828

2013 Q2
92,947
7,117
22,369
13,151
5,451
144,447

credit losses. Through six months,
operating income from financial services
was $137.6 million, compared to
operating income of $145.7 million
through six months of 2013.