American Motorcycle Dealer AMD 179 June 2014 | Page 8

Tucker Rocky / MAG announce completion of their "merger"
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stated that it “had been a major
participant in the power sports
industry for 25 years through its
ownership of Tucker Rocky/Biker’s
Choice", and referenced their
business ownership strategy as being
one of "build and hold".
That said, rumors about
consolidation and potential
"merger" of operations were rife at
the time, fuelled in part, it would
appear, by LDI also stating that “longterm success for the company will be
built by bringing enhanced selection,
service and solutions to power sports
dealers in order to drive retail sales
growth.” A statement that appears to
presage leveraging of combined
ownership and Tucker Rocky/Biker's
Choice resources in a rather more
"integrated" way than a simple
investment holding company strategy
might suggest.
While those rumours have died
down since, and with all concerned
remaining tight-lipped about details,
there nonetheless is widespread relief
that MAG ownership will reside
"within" the industry and a growing
sense that this particular chapter in
the story of aftermarket consolidation

brings opportunity for dealers with it.
At the time MAG Chairman,
shareholder and original founding
partner Arnie Ackerman was quoted
as saying that “the strategic merit for
this combination stems from the
highly complementary product and
service offerings of each of these
businesses.”
Lacy Diversified is somewhat of an
American institution, certainly an
Indianapolis institution, owing its
origins to a business founded there in
1912 by Howard Lacy. The Lacy
Diversified name was adopted in
1972 to reflect the evolution of the
group and now, 102 years since it was
founded, it is still owned and
operated by the Lacy family, with
Andre Lacy as Chairman and his son,
John A. Lacy, representing the fourth
generation of the family to be
involved in the ownership and
operation of the group.
Famously, Tucker Rocky owes its
origins to Texan Ed Tucker's 1967
wholesale motorcycle oil business
and subsequent expansion and
diversification following Bob Nickell's
purchase of the business in 1972.
The business became Tucker Rocky
(TR) in 1986 following the purchase
of Rocky Cycle, and was acquired by

Lacy Diversified Industries in 1989.
NEMPCO, a specialist New England
based Harley aftermarket 'G0