American Motorcycle Dealer AMD 179 June 2014 | Page 21

Delphi throttle bodies fit all cable driven Harley-Davidson motorcycles, and include the throttle body, manifold, throttle cable bracket, intake flanges and seals Dyno testing clearly shows the benefits offered by a change to Horsepower Inc. throttle bodies on an otherwise stock motor as the Sportster kits, to market, HPI is a firm believer in new technology, having fully embraced social media, using both Facebook and Twitter to market new lines. Jimmy’s wife Laura, who takes care of the company’s marketing, says: “Social media is sometimes the fastest and easiest way to get new things out there. We also have a website which we update with the latest news, and we send out new product e-mails as well.” While the majority of its sales are to the domestic market, the company has dealers in Australia, New Zealand, Canada, England and Japan. The company usually sells directly to dealers, but does have some distributors in place, when there is no dealer close to a potential customer, it is willing to retail directly to the end user too. HPI also offers a pricing package that is favorable to its qualifying dealers, with the added advantage that those dealers can also generate more revenue by installing the products and then dyno-tuning the bike once the install work has been done. As part of its evaluation of new products in development, HPI has its own dyno, which is not only used for in-house testing, but as it is Erie County’s only certified DynoJet tuning center, HPI Bryan Salisbury is HPI’s hand-porting specialist, and the company believes it is the only company in the industry that hand-ports all of its throttle bodies www.AMDchampionship.com offers seasonal tuning services, and has had customers travel to use it from all across the US. The facility is also used by the local H-D dealership and Erie Harley-Davidson as its dyno tuning center, which gives HPI quick access to new models as soon as they are released. Indeed, such has been the success of HPI’s use of dyno tuning that a second unit is currently being set up at the company’s Indianapolis location this year. Looking further to the future, Jimmy says: “We are always working on new products and thinking of ways to improve. Right now we are focusing on our Sportster throttle body, but we will have more new products ready in the next few months.” HORSEPOWER INC Indianapolis, Indiana, USA Tel: [phone] [email protected] www.horsepowerinc.net The Billet-Pro air cleaner includes a billet backing plate, a lightweight carbon fiber cover and a K&N lifetime warranty air filter element Yellow Band Injectors fit all ‘01-‘05 cable driven motorcycles or ‘08-present throttle-by-wire, and provide a fuel delivery rate of 6.2gps (49.2lbs/h), which increases flow 43 percent over stock Throttle-by-wire throttle bodies are CNC machined inhouse at HPI from high quality 356 aluminum castings to ensure a perfect OEM fit every time, and utilize the customer’s stock electronics which are built into the company’s Elliptical 58mm throttle body One of HPI’s newest products and believed to be the only Sportster throttle body upgrade on the market, this unit allows for more airflow over the stock 45mm throttle body. The kit includes a Billet-Pro air cleaner equipped with a K&N lifetime warranty air filter element AMERICAN MOTORCYCLE DEALER - JUNE 2014 21