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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY
Tucker Rocky / MAG announce
completion of their "merger"
TUCKER Rocky/Biker’s Choice
and Motorsport Aftermarket
Group (MAG) have announced
that their previously announced
"merger" has now been
completed.
As planned, the combined
company will operate under the MAG
name, with John. A. Lacy, President
and CEO of Indianapolis based Lacy
Diversified Industries (LDI, Ltd., being
the majority shareholder of the
combined company) as the Chief
Executive Officer.
Brian Etter will continue in his role
as President of MAG’s "branded
product, media and online retail
operations”, with Dan Courtney
continuing as President of Tucker
Rocky/Biker’s Choice.
The former MAG majority owner,
the Los Angeles based equity investor
Leonard Green & Partners and other
"legacy MAG shareholders" as they
are being described, will retain a
"significant minority interest in the
combined company."
Best known as the owners of Vance
& Hines, Performance Machine,
Kuryakyn, Progressive Suspension,
J&P Cycles and a number of other
high profile specialist motorcycle
industry parts and accessory brands,
manufacturers, retailers and media
outlets, MAG is being toted as having
"merged" with the Tucker
Rocky/Biker's Choice operation.
However, industry talk of an arising
likelihood that the deal implies some
kind of upcoming 'integration' plan
between the two aftermarket giants
appears to be wide of the mark.
The deal in fact appears to be a lot
simpler at this stage, with Tucker
Rocky's parent company LDI simply
making a strategic acquisition which,
in effect, sees them taking an
ownership position as an alternate
investor to Leonard Green & Partners
or acquisition by some other equity
investor.
It would appear that Leonard
Green had decided that the interests
of the investors in fund through which
their ownership of MAG was held and
funded would now be better served
by realizing value at this time, rather
than continuing with its ownership.
In this context industry insiders are
pointing to LDI as being an excellent
ownership candidate for MAG as the
company has both the resources and
the pedigree to be a beneficial longterm owner of a power sports
industry business, as proven by their
established track record as owners of
Tucker Rocky.
At the time that the plan was press
released some seven weeks before
this completion announcement, LDI
ISSUE #179
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Sturgis Hall of Fame
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INDUSTRY EXTRA
Continued on page 8 >>>
Stick
FIFTY
TWO
In the custom scene large wheels has for the most part been confined
to the front of Baggers, but Michael Naumann has used a pair of 26in
rims for his take on the board track racer look with Stick 52
JUNE 2014
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