American Motorcycle Dealer AMD 178 May 2014 | Page 6

Harley-Davidson sales revenue and production data…
1st quarter 2014

<<< Continued from cover
six times as many to African
Americans and more than seven
times as many to Hispanics, as the
nearest competitor."
According to Harley-Davidson's
internal data, retail sales of its
motorcycles to U.S. "outreach"
customers grew at more than twice
the rate of sales growth to core
customers in 2013 compared to
2012.
First-quarter 2014 diluted
earnings per share were $1.21 (up
22.2%) on "higher motorcycle
shipments
and
continued
i m p r o v e me n t i n o p e ra t i n g
efficiencies." First-quarter net
income was $265.9 million ($224.1
m in Q1 2013) on consolidated
revenue of $1.73 billion ($1.57
billion in Q1 2013).
"Harley-Davidson delivered gains
on many fronts in the first quarter,
with shipments up 7.3%, strong
margin improvement and solid
growth in dealer new motorcycle
sales," said Wandell.
" O u r P r o j e c t RU S H M O R E
motorcycles were in high demand in
the quarter and we began shipping
the Harley-Davidson Street 750 and
500 into select markets."
First-quarter operating income
from motorcycles and related
products grew 25.6% to $347.7
million ($276.8 m in Q1 2013);
operating income in the quarter
"benefited from higher motorcycle
shipments and higher gross margin
compared to the prior-year period",
according to the Company.
Revenue from motorcycles grew
13.1% to $1.31 billion ($1.15 billion
in Q1 2013) - the Company says it
shipped 80,682 motorcycles to
dealers and distributors worldwide
during the quarter, which it says was
"in line with guidance and a 7.3%
increase compared to shipments of
75,222 motorcycles in the year-ago
period."

Income statements in
$1,000s (except share)

Revenue from motorcycle parts
and accessories was $198.1 million
during the quarter, up 7.7%, and
revenue from general merchandise,
which includes MotorClothes apparel
and accessories, was $64.1 million,
down 11.1%, compared to the yearago period.
Gross margin was 37.7% in the
first quarter of 2014, compared to
36.7% in the first quarter of 2013.
First-quarter operating margin from
motorcycles and related products was
22.1%, compared to operating
margin of 19.6% in last year's first
quarter.
Operating income from financial
services was $63.2 million in the first
quarter of 2014, an 11.7% decrease
compared to operating income of
$71.5 million in last year's first
quarter - Harley says that "firstquarter financial services results
reflect a higher provision for credit
losses."
Harley-Davidson continues to
expect to ship 279,000 to 284,000
motorcycles to dealers and
distributors worldwide in 2014, an
approximate 7% to 9% increase from
2013. In the second quarter of 2014,
the Company expects to ship 92,000
to 97,000 motorcycles, up from
shipments of 84,606 motorcycles in
the year-ago period. The Company
continues to expect full-year 2014
operating margin of 17.5% to 18.5%
in the Motorcycles segment. The
Company also continues to expect
capital expenditures of $215 million
to $235 million in 2014.

THREE MONTHS ENDED

MARCH 2014 MARCH 2013

Net sales revenue
Gross profit
Total operating income
Net income
Diluted earnings per
common share

$1,571,688

$592,131

6

Bridgeport

A second new wheel for 2014 is the
Renegade Warwick, which features a

AMERICAN MOTORCYCLE DEALER - MAY 2014

$519,442

$410,882

$348,306

$265,917

$224,129

$1.21

$0.99

NET SALES REVENUE
Figures are shown
in $1,000s

THREE MONTHS ENDED

MARCH 2014 MARCH 2013

H-D Motorcycles
Parts & Accessories
General Merchandise
Total

$1,305,039

$1,153,827

$198,135

$184,038

$64,114

$72,144

$1,571,688

$1,414,248

NOTE: H-D MOTORCYLE SHIPMENT DATA
MOTORCYCLE SHIPMENT DATA THE SAME AS RETAIL REGISTRATIONS IS NOT

United States
Exports
Total H-D

54,291

50,683

26,391

24,539

80,682

75,222

PRODUCT MIX

MARCH 2014

MARCH 2013

36,178

31,332

29,149

30,302

15,355

13,588

80,682

75,222

MARCH 2014

MARCH 2013

35,730

34,706

2,009

2,059

9,940

9,183

7,178

5,958

2,558

2,348

57,415

54,254

Touring
Custom
Sportster
Total
RETAIL SALES OF H-D MOTORCYCLES:

United States
Canada
Europe
Asia Pacific Region
Latin America Region
Total

New designs offered by Renegade
CALIFORNIAN custom wheel specialist
Renegade Wheels has brought new
wheel designs to market for 2014,
which includes the Renegade
Bridgeport. This new design is offered
in diameters from 16in up to 30in, and
a choice of Phantom-Cut, chrome, or
black powder-coated finishes.
Manufactured from forged aluminum
billet, which is CNC- machined, the
Bridgeport wheel, which has 14
interlaced spokes, can be combined
with matching rotors, sprockets,
pulleys, derby covers and air cleaners.

$1,414,248

swept five-spoke design where each
spoke appears to be three uniquely
layered blades on top of each other.
Once again this design is offered in
sizes 16in-30in and a range of finishes.
Finish options include not only chrome
and black powder-coat, but also the
company’s Phantom-Cut that features
hand-polished highlights accenting
black anodizing. Renegade has

Warwick

matching rotors, sprockets, pulleys,
derby covers and air cleaners available
too.
RENEGADE WHEELS
www.renegadewheels.com
www.AMDchampionship.com