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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY
Harley shipments up 5.8 %
worldwide in first quarter,
up nearly 11 % internationally
H
ARLEY dealers
worldwide sold 57,415
new Harley-Davidson
motorcycles in the first
quarter of 2014, compared to
54,254 motorcycles in the yearago quarter (up 5.8 percent); in
the U.S. dealers sold 35,730
units, up 3.0 percent compared
to sales of 34,706 motorcycles
in the year-ago period.
In international markets, dealers
sold 21,685 new Harley-Davidson
motorcycles during the first quarter,
up 10.9% (19,548 motorcycles in the
first three months of 2013), with sales
said to be up 20.5% in the Asia Pacific
region, 8.2% in the EMEA region
(Europe, Middle East and Africa), and
8.9% in Latin American markets.
Canada was down by -2.4%.
Keith Wandell, Chairman,
President and Chief Executive Officer
of Harley-Davidson, Inc. said: "Our
dealers had a solid quarter of retail
motorcycle sales. Sales in the Asia
Pacific region were up strongly, and
we are encouraged by the continued
growth of new Harley-Davidson
motorcycle sales in Europe.
Domestically we achieved first-
great news in
our demographic
market share data
- Keith Wandell
quarter retail growth of 3.0% in the
midst of a long, cold winter."
According to Wandell "there's also
great news for Harley-Davidson in the
annual reporting of our demographic
market share data."
According to Polk/IHS data 2013
saw Harley post a sixth consecutive
year as the number-one seller of new
on-road motorcycles in the U.S. (both
MAY 2014
ISSUE #178
NEWS
in terms of their 'in-class' 601cc-plus
displacement market and across all
engine size bands) to young adults
age 18-34, women, AfricanAmericans and Hispanics (Harley's
"outreach" customers) and
Caucasian men age 35-plus (which
Harley describes as "core"
customers). The Company says that
compared to 2012 it grew its U.S.
market share and also increased its
share gap to the nearest competitor
in each of these segments.
"Together with our dealers, we
continued to expand the appeal of
our products and the HarleyDavidson experience," said Wandell.
"Harley-Davidson dealers sold more
than four times as many new, on-road
motorcycles, 601cc and up, to U.S.
young adults last year, and among
riders age 35-plus, more than nine
times as many to women, more than
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A 1994 Evo Softail, 'La Salle' from One
Way Machine in Germany took second
place in the Modified Harley-Davidson
class at the 10th annual AMD World
Championship of Custom Bike Building
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