American Motorcycle Dealer AMD 176 March 2014 | Page 6

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Harley-Davidson sales revenue and production data… 4th quarter 2013
Income statements in
$1,000s (except share)

Davidson's position as one of the
world's leading brands."
Dealers worldwide sold 45,875
new Harley-Davidson motorcycles in
the fourth quarter of 2013,
compared to 43,405 motorcycles in
the year-ago quarter. In the US,
dealers sold 27,387 new HarleyDavidson motorcycles in the quarter,
up 6.3 percent compared to sales of
25,753 motorcycles in the year-ago
period.
In international markets, dealers
sold 18,488 new Harley-Davidson
motorcycles during the quarter, up
4.7 percent compared to 17,652
motorcycles in the year-ago period,
with unit sales up 6.1 percent in the
Asia Pacific region, 5.5 percent in
the EMEA region and 13.3 percent
in Canada, and down 2.8 percent in
the Latin America region.
For the full year 2013, dealers sold
260,839 new Harley-Davidson
motorcycles worldwide, compared to
249,849 motorcycles in 2012, with
retail unit sales up 4.4 percent in the
US, 9.8 percent in the Asia Pacific
region, 13.1 percent in the Latin
America region and 4.6 percent in
Canada, and down 1.0 percent in
the EMEA region, compared to the
full year 2012.
www.harley-davidson.com

Net sales revenue
Gross profit
Total operating income
Net income
Diluted earnings
per common share

THREE MONTHS ENDED

TWELVE MONTHS ENDED

DEC 2013

DEC 2012

DEC 2013

DEC 2012

$1,032,292
$324,745
$122,036
$75,409

$1,010,898
$321,957
$116,103
$70,639

$5,258,290
$1,862,372
$1,153,702
$733,993

$4,942,582
$1,720,188
$1,000,176
$623,925

$0.34

$0.31

$3.28

$2.72

NET SALES REVENUE
Figures are shown
in $1,000s
H-D Motorcycles
Parts & Accessories
General Merchandise
Other
MOTORCYCLE SHIPMENT DATA
United States
Exports
Total H-D
PRODUCT MIX
Touring
Custom
Sportster
Total
RETAIL SALES OF H-D MOTORCYCLES:

United States
Canada
Europe
Asia Pacific Region
Latin America Region
Total

THREE MONTHS ENDED

TWELVE MONTHS ENDED

DEC 2013

DEC 2012

DEC 2013

DEC 2012

$781,772

$771,137
$161,564
$74,028
$4,169

$4,067,510
$873,075
$295,854
$21,851

$3,764,794
$859,945
$299,403
$18,440

$169,296
$75,876
$5,348

NOTE: H-D MOTORCYLE SHIPMENT DATA IS NOT THE SAME AS RETAIL REGISTRATIONS

27,202
19,416
46,618

DEC 2013
20,486
18,222
7,910
46,618

DEC 2013
27,387
1,186
5,636
7,113
2,990
45,875

29,358
17,709
47,067

167,016
93,455
260,471

DEC 2012

DEC 2013

21,637
17,995
7,435
47,067

107,213
102,950
50,308
260,471

DEC 2012

DEC 2013

25,753
1,047
5,360
6,707
3,077
43,405

168,863
11,062
35,927
26,890
11,415
260,839

160,477
87,148
247,625

DEC 2012
99,496
96,425
51,704
247,625

DEC 2012
161,678
10,573
37,027
24,481
10,090
249,849