American Motorcycle Dealer AMD 176 March 2014 | Page 11

Industry veteran opens international consultancy
FORMER Bel-Ray Oils veteran
JJ Handfield used the recent
V-Twin Expo to debut his own
new company – JJ Sells

JJ Handfield offers international
powersports industry consultancy.

PowerSports, LLC.
Handfield is leveraging his
considerable long term
international distribution
experience to offer American
parts and accessory
manufacturers (V-Twin and
‘metric’) a consultancy service
to increase worldwide sales for
their aftermarket products.
Handfield has four decades of
powersports industry sales and
marketing experience,
domestically as well as
internationally, and says that
“while my focus will be
international, that doesn’t
mean I will be ignoring my
hundreds of dealer, distributor
and manufacturer friends who
focus on the USA.”
Handfield went on to say that:

“Many top selling North
American companies and
innovative American
powersports industry products
are not known or present
outside the USA. JJ Sells
PowerSports can open the door
to the world market for these
companies and their products.
“It begins with introductions to
experienced and known players
in the regions and countries of
interest. We have
distributor/buyer and industry
contacts at all levels and
channels on all six continents.”
No stranger to the international
motorcycle industry show
scene, Handfield has
represented Bel-Ray and
Spectro as International Sales
Manager. “I’ve worked with

distributors and been in
motorcycle shops all over the
world. I know these markets
and what is required to
generate sales, and can also
leverage expo and media
contacts to help develop brand
awareness.”

Roadsmith Indian trike conversion
ROADSMITH Trikes used the V-Twin
Expo in Cincinnati to unveil what is
claimed to be the industry’s first new
Indian trike conversion. This latest
conversion is Roadsmith’s third version
of an Indian trike (having designed trike
conversions for all of the previous
iterations of the Indian brand).

The new Roadsmith Indian trike
conversion for 2014 and newer Indian
Chief models takes its styling cues from
the Indian’s curvaceous fenders, with
the new bodywork covering
Roadsmith’s independent rear
suspension and 10in longer
wheelbase.

The swingarm used by Roadsmith
carries a differential with a unique
adjustment system, which utilizes a
central cam adjuster, similar to an axle
adjuster, that when the hex-bar is
turned the cams evenly push back the
differential to tighten the trike belt. The
differential housing has a set of spider
gears in it, and is filled with gear lube
and does not require servicing.
The conversion bodywork also
covers the true t