American Motorcycle Dealer AMD 175 February 2014 | Seite 6

<<< Continued from cover
all our venue and strategic decisions,
ever since 2004.
“INTERMOT has the attendance; it
has the facility; it has the largedisplacement focus and, above all, it has
the international status that is
absolutely in the crosshairs of what we
have always been trying to achieve.
“We felt we needed ‘Proof of
Concept’ for BBE before we were fully
in a position to understand the best way
forward for the Championship
competitor and BBE exhibitor
communities. We needed to create a
forum that champions motorcycle
modification and parts and accessory
sales of all kinds. We have achieved a
good start, and this formula is a solution
that guarantees a truly robust long-term
foundation on which to be able to do so.
“Although the radio-silence
concerning 2014 plans has been
protracted and frustrating, it has been a
necessary step sideways in order to be
able to make what by any measure is a
giant leap forward. At all stages this
project has been about making good
decisions rather than quick decisions.An
agreement of this magnitude has
warranted careful consideration and
precise attention to those devilish
details.”
Speaking on behalf of Koeln Messe,
INTERMOT Project Manager Ingo
Riedeberger says that “we are delighted
to have made a multi-year agreement to
host the AMD World Championship.
“With AMD’s help, through its
custom show affiliation program, we
have made progress in developing the
custom content of INTERMOT in line
with our ambition to make sure that
Europe’s leading international
motorcycle industry and enthusiast expo
can speak effectively to all sectors of the
international powered two-wheel

industry.
“This latest stage in our relationship
with AMD marks an exciting
development. One that will bring
considerable benefit to INTERMOT’s
visitors, its exhibitor profile, and to the
custom industry itself.”
Full details of the Championship
classes and schedule, and of exhibitor
rates and opportunities at the AMD
World Championship at INTERMOT in
October will be released in February.
Details about Big Bike Europe and
AMD World Championship staging at
the Cologne Expo Centre in October
2015 and beyond will be released later
this year.
Organizer Robin Bradley concluded
by saying: “I think we over-achieved in
organizational and conceptual terms in
2013, leaving us with a need to build a
convincing attendance in a shorter
period of time than we had anticipated.
“By being able to help INTERMOT

consolidate the efforts it has already
made to offer a convincing custom
industry experience for their visitors, and
by allowing the parts and performance
aftermarket to use BBE as a biennial ‘fillin’ for the years when INTERMOT is not
staged, meets the needs of the custom

community and international parts,
accessory and performance industry in
spades!”