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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY
Big Bike Europe & AMD
World Champs in alternate
annual deal with INTERMOT
F
OLLOWING the wellreceived debut of the Big
Bike Europe (BBE) Expo at
Essen, in May 2013,
organizer AMD Magazine has been
invited to stage the AMD World
Championship of Custom Bike
Building at the internationally
respected INTERMOT Expo
(October 1-5 2014, Cologne,
Germany).
The AMD World Championship will
rotate between INTERMOT and Big Bike
Europe as alternate-annual expos at the
Cologne Expo center – the next BBE
therefore being in October 2015, and
biennial thereafter.
Industry reaction to Big Bike Europe
was almost universally positive in terms
of both concept and organization.
However, date issues were a primary
factor in a promising but modest first
year attendance. Rather than taking
advantage of a four week earlier spring
date option, the decision to co-join the
AMD World Championship with
INTERMOT and make BBE a biennial
autumn/fall expo achieves three
objectives.
It recognizes a fall/autumn timing
preference that was voiced by many
exhibitors. It capitalizes upon the
attendance and frequency of the world’s
premier international motorcycle
October 1-5, 2014
industry event. It reduces the expobudget burden on that (large) part of the
international vendor community in
Europe that already exhibits at
INTERMOT.
INTERMOT routinely attracts
between 200,000 and 250,000 trade
and consumer visitors, from some 117
countries. As such it is by far the best
attended international motorcycle
exhibition of its kind in the world.
“Prior to the initial Big Bike Europe
announcement in 2011, there had
already been dialog about whether to
co-join the AMD World Championship
with one of the largest of the established
shows,” explained organizer Robin
Bradley.
“However, the choice of spring or
autumn/fall dating was always a 50/50
coin-toss, and both still have valid
arguments in their favor. It is only by
trying each option out that we can
establish the best possible long-term
formula for the project.
“The mission has always been to
provide the custom motorcycle market
with access to the largest possible
audience of motivated and relevant
customers. This has always been our
primary driving force, and has informed
Continued on page 6 >>>
When Pontus Abrahamsson built The Slippery Eel it was never
intended to be a show bike, but that didn't stop it placing in the top
ten at the World Championship of Custom Bike Building
FEB 2014
ISSUE #175
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