American Motorcycle Dealer AMD 173 December 2013 | Page 15
THE BRADLEY REPORT
Ultimate Builder custom bike shows
A
S this edition of AMD Magazine went to press, the annual
Progressive International Motorcycle Show series had got
underway with stops in San Mateo, Northern California, Dallas,
Texas, and Atlanta, Georgia, already held.
Custom industry legend Bob Kay’s Biker Pros team are again
operating the ‘Ultimate Builder’ custom bike show series at the
events. For anyone wishing to have more information, or enter any
of the remaining custom shows, contact Bob’s business partner Jeff
Najar on 1- 919 450 5060; or by email at [email protected]. For
additional information on the show series visit
www.motorcycleshows.com. The remaining dates are:
December 6-8
Long Beach Convention Center,
Long Beach (Los Angeles), California
January 31-February 2 2014
I-X Center,
Cleveland, Ohio
January 10-13 2014
Washington Convention Center,
Washington D.C.
February 7-9 2014
Donald E. Stephens Convention Center
Rosemont (Chicago), Il.
January 17-19 2014
Minneapolis Convention Center
Minneapolis, MN
ORMER MAG Europe
(Motorsport Aftermarket
Group) senior executive
Robert Brinkmark has left the
company after 6 years, most
latterly as General Manager.
Robert has been hired by
internationally respected
Swedish suspension
manufacturer Öhlins, where
he is a Product Manager for
their motorcycle, offroad,
aftermarket and motorcycle
racing lines.
January 24-26 2014
University of Phoenix Stadium,
Glendale (Phoenix), Arizona
December 13-15
Jacob K. Javits Convention Center,
New York, New York
F
February 14-16 2014
Washington State Convention Center,
Seattle, WA
DID YOU KNOW?
BMW R nine T flat twin
R
www.AMDchampionship.com
Well, fast forward five
years, and the concept has
finally seen the light of day,
but in the much less
ambitious guise of 90th
anniversary celebration
camouflage (indeed as one
of two 'specials' the company has launched to mark its
landmark), the new BMW R nine T (geddit?) is that
project.
The styling is more conservative and way less muscular,
but don't be fooled, this is the same platform. Now seen
as more house-style oriented incarnation, it represents an
attempt to build from the center in brand reach terms,
rather than dropping itself directly into the middle of
someone else's pond.
The hype has now been down-played considerably from
David Robb's 2008 grand unveiling, and the then hugely
Milwaukee-esque branding, in order, no doubt, to tamp
down expectations. But be afraid - be very afraid ... BMW
is now officially in the custom (flat) twin business!
From this seemingly innocent and modest start, don't be
surprised to see their attempts to carve themselves a slice
of Harley's pie accelerate in the course of the coming
years!
THE latest incarnation of
Norton Motorcycles, a revival
manufacturing operation in
the UK headed up by Norton
Motorcycles CEO Stuart
Garner, has finally started
shipping models to US
dealers. Headed up in the US
by respected industry veteran
and ex Ducati North America
CEO Dan Van Epps, an EPA
Certificate of Conformity was
issued earlier this year, and
there has been talk of
building a 50 strong dealer
network in the US.
NO sooner had Polaris given a
Sturgis debut to their first takes on
an Indian Motorcycle design,
than a recall was issued for some
"legacy generation" Kings
Mountain, North Carolina
manufactured models for defective
rear wheel trims. Under Polaris'
ownership newly designed 2014
Indian Chief models (seen recently
at the 'Milan Show' among others)
are being assembled on their allnew Thunder Stroke 111 inch 49
degree v-twin engine at the
company's Spirit Lake, Iowa
facility.
AMERICAN MOTORCYCLE DEALER - DECEMBER 2013
15
Sources: The Bradley Report, AMD Magazine, Big Bike Europe, MIC, AMA, PSB, Dealernews
EGULAR readers will recall that five years ago BMW
surprised industry observers (indeed surprised many
in the company!) at that year's Milan Show by unveiling a
design prototype for a modular and muscular custom bike
project.
Called the Lo-Rider, it was the brain child of Bostonian
David Robb, who was chief designer for BMW Motorrad in
Munich, Germany, from 1993 to 2012 - overseeing what
can only be described as a 'Purple Patch' by any designer's
standards, as BMW convincingly re-invented its wheels
and image, and set the stage for becoming the
powerhouse in motorcycle terms that it now is.
A year later I interviewed Robb, and with the prototype
having not, apparently, made it any closer to production
12 months later, he told me that the project is still very
much one that BMW could "go after Harley-Davidson
with", but that the downturn and demands of the priority
being placed at getting into racing at that time meant that
for the time being it would remain a 'wish-list' project.
A total of some 31 US riders took
part in the International Six Days
Enduro (ISDE) staged on the
Mediterranean island of Sardinia
at the beginning of October. The
US World Trophy team matched
the United States' best ever finish
in FIM World Championship events
with a second place overall.
Taylor Robert (E2 class) was the
highest placed American. France
took the overall ISDE win, winning
five of the six days of competition,
with Italy third on their home soil.
The US Junior team finished
fourth; the US Women's team
sixth; and two American threerider teams finished in the top five
of the club team division - among
the club riders was 54 year-old
AMA Hall-of-Famer Jeff Fredett ??)??????????????????%M???????)???????????????????((0