American Motorcycle Dealer AMD 172 November 2013 | Page 11
Mustang unifies operations, announces
custom seat program
FOLLOWING on from its hiring of
V-twin industry veteran Steve Veltri,
best known for his time at Custom
Chrome, Mustang has consolidated all
of its various departments at its
original factory in Three Rivers,
Massachusetts, and announced plans
to introduce a custom seat program.
Commenting on the changes,
Marilyn Simmons, Mustang's
Marketing Director and sister of
founder Al Simmons, said that "with
the exception of our big-rig crew out
at the rallies, our entire team is now in
the same New England town we have
been in since the company was
founded back in 1980.
"A benefit of bringing sales,
marketing, R&D and manufacturing
together is that we can greatly
accelerate the time it takes to bring a
new seat to market and introduce the
first custom seat program ever offered
in our 33 year history," said Simmons.
MUSTANG MOTORCYCLE
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