American Motorcycle Dealer AMD 170 September 2013 | Page 6

<<< Continued from cover

Harley-Davidson sales revenue and production data… 2nd quarter 2013
Income statements in $1,000s (except share) Net sales revenue Gross profit Total operating income Net income Diluted earnings per common share NET SALES REVENUE Figures are shown in $1,000s H-D Motorcycles Parts & Accessories General Merchandise Total MOTORCYCLE SHIPMENT DATA United States Exports Total H-D PRODUCT MIX Touring Custom Sportster Total
RETAIL SALES OF H-D MOTORCYCLES:

grew 15.5 percent to $357.7 million in the second quarter, compared to operating income of $309.6 million in the year-ago period. Operating income in the quarter benefited from higher motorcycle shipments as Harley-Davidson continued the implementation of seasonal surge production, higher gross margin, and lower restructuring expense, compared to the prior-year period. Revenue from motorcycles grew 4.2 percent to $1.27 billion, compared to revenue of $1.22 billion in the year-ago period. The company shipped 84,606 motorcycles to dealers and distributors worldwide during the quarter, in line with shipment guidance and a 1.3 percent increase compared to shipments of 83,502 motorcycles in the year-ago period. Revenue from motorcycle parts and accessories was $269.6 million during the quarter, up 1.5 percent, and revenue from general merchandise, which includes MotorClothes apparel and accessories, was $81.7 million, up 8.7 percent. Gross margin was 36.9 percent in the second quarter of 2013, compared to 35.9 percent in the second quarter of 2012. Secondquarter operating margin from motorcycles and related products was 21.9 percent, compared to operating margin of 19.7 percent in last year’s second quarter.

THREE MONTHS ENDED
2013 Q2 2012 Q2

SIX MONTHS ENDED
2013 Q2 2012 Q2

$1,631,466

$1,569,047

$3,045,714

$2,842,416

$601,870 $357,665 $271,739
$1.21

$563,817 $309,559 $247,250
$1.07

$1,121,312 $634,426 $495,868
$2.20

$1,020,327 $517,623 $419,285
$1.81

THREE MONTHS ENDED
2013 Q2 2012 Q2

SIX MONTHS ENDED
2013 Q2 2012 Q2

$1,274,882

$1,223,776

$2,428,709

$2,219,678

$269,588 $81,700 $1,631,466

$265,574 $75,137 $1,569,047

$453,626 $153,844 $3,045,714

$464,632 $149,743 $2,842,416

NOTE: H-D MOTORCYLE SHIPMENT DATA IS NOT THE SAME AS RETAIL REGISTRATIONS

57,070 27,536 84,606

56,674 26,828 83,502

107,753 52,075 159,828

97,967 49,798 147,765

2013 Q2

2012 Q2

2013 Q2

2012 Q2

32,384 35,315 16,907 84,606
2013 Q2

32,218 33,139 18,145 83,502
2012 Q2

63,716 65,617 30,495 159,828
2013 Q2

59,376 57,711 30,678 147,765
2012 Q2

www.harley-davidson.com

United States Canada Europe Asia Pacific Region Latin America Region Total

58,241 5,058 14,669 7,193 3,103 90,193

55,761 4,881 14,639 6,407 2,229 85,714

92,947 7,117 22,369 13,151 5,451 144,447

95,523 6,948 23,521 11,750 4,440 145,391