American Motorcycle Dealer AMD 168 July 2013 | Page 17

S&S CYCLE: Speaking for the famous Viola, Wisconsin based manufacturer, ahead of their 55th anniversary, Marketing Director Pete Amenda said: “I was very encouraged by what we experienced during the first ever Big Bike Europe event. The organizers created a venue where S&S could meet directly with many of our European dealers and distributors, share information about new products and services, and get feedback on the market and opportunities for us to grow our business. The format will continue to evolve, and the value for the dealer community will continue to grow. I think this event has the potential to become the premier trade event in the region for the V-twin and custom bike industry.” www.sscycle.com KLOCK WERKS, USA: Brian Klock, owner: “We were very excited to get involved in this first year, and I think that the concept is definitely proven. There is a real need for an expo like this, and there is no question that Robin Bradley and AMD can and will deliver. We would very much like to be a part of it again next year and look forward to helping build it into the major expo it is going to become.” www.kustomcycles.com MONG the dozens, indeed hundreds of comments and reactions that we received during the show in May, the single most common theme was that, in the European context especially, the event was very “different” to anything seen before. In that reaction alone, we here at AMD see complete validation of the concept and delivery of the primary aims and objectives of the project. A By way of a recap, those aims and objectives were to create a business oriented ‘Pro-Grade’ expo environment that focused exclusively on the motorcycle parts, accessory, custom and performance industry, and did so in such a way that the wonderful subject matter of our market looked truly “inspirational, motivational and aspirational”. It sounds like such a simple proposition, but incredi ???????????????????????()I U%9$? e 1L??]??????????????????????????????????????????????????????????????????????????e????????????????????????????%??????1??????????????I??????????????q]????????????????????????????t????????????????)5I% 8?5=Q=I e 1?1H???)U1d?????()???5???????????????((??((