American Motorcycle Dealer AMD 168 July 2013

Dunlop named as official tire sponsor of Harley’s 110th Anniversary DUNLOP has been named as the official tire sponsor of HarleyDavidson’s global anniversary events, taking a prime position at 110th Anniversary events in Rome (Italy), Sturgis, and the Milwaukee events over Labor Day weekend 2013. “Harley-Davidson riders are passionate about their motorcycles and appreciate the impact of riding on quality tires like Dunlop,” said John C. Farris Jr., Director Global Brand Alliances & Business Development. “Our 110th Anniversary is a unique opportunity to showcase the respected tradition that connects Harley-Davidson motorcycles and Dunlop tires, which includes Dunlop’s long time support for Harley-Davidson racing programs.” “Dunlop places great importance and value on the history it shares with Harley-Davidson, and this sponsorship opportunity offers a fantastic platform to demonstrate the strength of this relationship,” said Mike Buckley, Dunlop VP of Sales, Marketing, Research and Development. “This opportunity to celebrate our 125th anniversary concurrently with HarleyDavidson affords Dunlop the chance to reinforce the importance of tire care and maintenance with HarleyDavidson riders, while we also share information about how to select the proper tire and get the most out of Dunlop tires on Harley-Davidson motorcycles during these gatherings.” Dunlop and Harley-Davidson are working together on several activities for the 110th Anniversary, including having Dunlop staff experts at events in Rome, Sturgis and Milwaukee. www.dunlopmotorcycle.com Arlen Ness exhibition at Petersen Automotive Museum THE Petersen Automotive Museum is set to honor the work and achievements of Arlen Ness with a celebratory weekend followed by a special summer-long exhibit titled Arlen Ness: Art on Two Wheels. The exhibit will open on Saturday, July 13, marked with a V-twin cruise-in from 9am to 2pm. Anyone riding a motorcycle to the museum will receive free parking and twofor-one admission to the museum, where Arlen Ness will be signing autographs at 11am. Arlen Ness: Art on Two Wheels, which will run until September 8, 2013, features motorcycles built by Arlen alongside others built by his son Cory and grandson Zach. Arlen Ness began his career in the 1960s when built a custom ‘47 Knucklehead. After entering the bike in local shows, he was noticed by future customers and started a business custom painting bikes. As his popularity grew and demand increased, Ness began selling custom parts and custom motorcycles with a stretched and lowered style which became the hallmark of his designs. After more than four decades, Ness has a large product line specializing in Victory and Harley-Davidson accessories and has received a variety of awards including Builder of the Year, Lifetime Achievement Awards and induction to the Motorcycle Hall of Fame. www.petersen.org Ultimate Builder show heads to Sturgis BIKER Pros has announced that Progressive International Motorcycle Shows will bring the J&P Cycles Ultimate Builder Custom Bike Show to the 2013 Sturgis Rally in August. “This is a chance to bring worldclass builders from around the globe to the Sturgis Motorcycle Rally,” said Tracy Harris, Senior Vice President of Advanstar Powersports, parent company of the motorcycle shows. The J&P Cycles Ultimate Builder Custom Bike Show will be held on Wednesday, August 7, adjacent to the Sturgis Community Center on Fourth Street, near Lazelle. Harris said during the show staff will be scouting for contenders for the 2013-14 nationwide competition, which will be held during the upcoming tour of the Progressive International Motorcycle Shows over fall and winter. “Those participants may not know about the Custom Bike Show, which travels to 12 cities across the country, or the purse prize that comes with it. We’re looking to raise the caliber of builders in the program, and celebrate the passion, the artistry and the craftsmanship that goes into creating those works of art,” stated Harris. Bob Kay of Biker Pros, which will be organizing the show, said: “I’m thrilled that the international motorcycle shows have expanded the production of the Ultimate Builder Custom Bike Show this inaugural year in Sturgis. The competition there will offer trophies, prizes and cash awards for winners of the Freestyle, Radical Bagger, Modified Harley, Retro Mod and Non-Harley Modified Street Bike categories.” The competition is sponsored by J&P Cycles, and Zach Parham, the company’s General Manager, said: “We’re happy to partner with IMS to bring the custom bike show to Sturgis, where a large percentage of our core audience is. It’s a unique opportunity for any business to be able to provide this type of full-service showcase of outrageous custom bikes for enthusiasts to view during one of the premier events of our industry. We’re simply thrilled to take part.” www.bikerpros.com www.AMDchampionship.com 12 AMERICAN MOTORCYCLE DEALER - JULY 2013

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