American Motorcycle Dealer 328 November 2026 AMD 328 Nov 2026

NOW IN OUR
35th! YEAR
NOW IN OUR

35th! YEAR

™
AWARD WINNING VOICE OF THE GLOBAL V- TWIN CUSTOM PARTS, PERFORMANCE AND ACCESSORY INDUSTRY

S & S Cycle Announces AMRA Title Sponsorship

In another move that continues their previously announced plan to redefine its Racing Program strategy, S & S Cycle has announced that it will serve as title sponsor for the AMRA Drag Race Series( American Motorcycle Racing Association), and class sponsor for Pro Eliminator and Street Bagger- backing both of these classes up with contingency dollars. Additionally, 2027 will see the launch of an " exciting new class- the MK136 Challenge Class. Based on the incredibly popular S & S Cycle MK136 and MK136B, this new class will see competitors going fast on street legal baggers or Softail chassis to win contingency dollars at each of six races in 2027." From its origins when S & S Cycle started in 1958, " with founder George Smith Sr. showing the drag racing community that he knew how to make motorcycles go faster and, importantly, was willing to share his knowledge, Drag Racing has been at the heart of what S & S means in the V- twin industry," said Brett Smith, Owner / Director. " Since 1958, S & S has stayed at the top of the performance V-twin world by supporting Drag Racing at all levels,
Jeff Bailey( S & S), Greg Baugh( of AMRA), Johnny Mancusco( drag racer) announcement at the Rockingham season final.
especially grass-root sanctions. Maintaining our longstanding commitment to racing is very important to our company, it is rooted deep in our DNA- it ' s not for nothing that S & S is internationally recognized as the ' home of Proven Performance '. " The AMRA has dedicated itself to V- twin drag racing for over 40 years, and with the 70th anniversary year of my grandfather ' s personal success in racing upcoming, that makes for a combined commitment to going fast of over 100 years- we are pretty sure there is no manufacturer that can make a claim like that. "' Going faster ' remains our inspiration and throughout my involvement with the company, we ' ve always believed our industry is better off when our dealers and customers have great opportunities to go fast at the track. " It would be a travesty for grassroots racing sanctions to lose support, and it is very appropriate for S & S to stepup as sponsor for the AMRA. We are looking forward to a very exciting and successful 2027 race season with the AMRA and we welcome everyone in the V-twin racing community to race with us next year ". Jeff Bailey, Race Business Unit
Continues on page 8 >>>

NOV 2026

ISSUE # 328
HARLEY-DAVIDSON TO EXIT KING OF THE
BAGGERS
AMA HALL OF FAME
AMRA Harleys were Bangin ' at Beech Bend. See full report on pages 24-25.