American Motorcycle Dealer 327 October 2026 AMD 327 October 2026 | Page 13

MV Agusta Restructures- Again

Some 18 years after announcing its illfated( and ill timed) acquisition by Harley-Davidson, Varese, Italy based manufacturer MV Agusta is facing financial uncertainty again. Reports of fresh financial troubles had been circulating for at least a couple of months, and September saw the business finally issue a statement in an attempt to " provide some clarification." The company states that following the separation from the KTM Group and the subsequent reacquisition of 100 % of MV Agusta by the shareholder Art of Mobility( controlled by the Sardarov family- the pre-KTM owners), " the Company has been engaged for several months in a comprehensive process aimed at restoring MV Agusta ' s full operational, industrial, and financial balance. The shareholder Art of Mobility says it has has initiated and assessed " a number of discussions regarding potential developments in MV Agusta ' s shareholding structure. " As part of this process, MV Agusta has also entered the Composizione Negoziata della Crisi( CNC), a framework provided for under Italian law to enable companies to address situations of temporary financial imbalance through a structured process assisted by independent professionals." The procedure allows the Company to " assess its situation, engage with its various stakeholders and identify the most effective actions to support the rebalancing and relaunch of the business."
At its historical peak over the past 20 years( around 2015), MV Agusta was manufacturing and selling nearly 9,000 motorcycles per year globally. When Timur Sardarov took full control of the brand as CEO in 2019( having bought out the Castiglioni family), he announced an ambitious five-year business plan targeting a production and sales volume of 25,000 units annually. However, at the point at which KTM took full control of MV Agusta it was selling some 4,000 units a year. In the first half of 2026, MV Agusta recorded 2,166 global retail registrations, an increase of 3.4 % compared with 2,094 units during the same period in 2025. Positive results were also achieved in France, with growth of 42.3, and in the United States, with an increase of 24.2 %. Harley paid around $ 108m to Claudio and Giovanni Castiglioni for ownership of MV Agusta in August 2008- the month before the notorious ' Lehman Apocalypse '. They sold it back to the Castiglioni family in 2010 for one euro. The intervening years have included several financial crises for MV Agusta, despite having a good reputation for their motorcycles. The period also included a minority ownership position by the Mercedes Benz Group.