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NEWS
BRIEFS
Struggling luxury British auto maker Aston Martin( of James Bond fame) has partnered with equally high-end motorcycle manufacturer Brough Superior( formerly another iconic British brand) to badge its first road legal motorcycle 0 the AMB 002. Only 300 hand-built examples will be available, with deliveries slated to start in late 2027. The heart of the bike is an all-new 1,083 cc four-stroke, water-cooled V-twin with 130 hp and 81 lb.-ft. of torque. The engine features CNC-machined billet engine cases optimized for weight reduction and structural efficiency, sitting in an 11 lb titanium frame that ' s milled from a solid billet, forming a structural spine. It weighs a fraction of a conventional design- just over 11 lb.- and Brough says the AMB 002 ' s frame is key to achieving a perfect 50:50 weight distribution. The price? If you have to ask, you can ' t afford it but don ' t expect much if any change from $ 150,000.
Moto Guzzi has opened a new manufacturing facility and 32,000 sq ft museum as the iconic Italian brand celebrates its 105th anniversary in 2026. The new facilities are both located in the town of Mandello del Lario, where Moto Guzzi was founded in 1921. Designed with a clear focus on environmental sustainability, the facility features 59,200 square feet of new industrial buildings and totals 409,000 square feet of factory space. It also features brand-new automated engine assembly line.
Regular reports are now emerging in USA, Europe and elsewhere confirming that far from being the end of employment as we know it, AI is increasing productivity and, therefore, profits and, therefore available investment capital. This is driving growth and- drum roll- increasing employment; it is especially jobs that demand specialised skill sets. Whodathunkit!
Applications for the 2027 Build. Train. Race. Flat Track and Road Racing seasons are now live, as Royal Enfield considers applications for the next cohort of BTR racers. The all-woman initiative, teaching women to build & race their own motorcycles, highlights women and motorcycle culture in North America through a unique program. Bringing riders from different backgrounds together to race in an exclusive series across the United States, the program consists of two racing disciplines with a separate grid of riders for separate flat track and road racing championships.
Innovation Still Matters
Loomis, California based tools and controls specialist Motion Pro has spent decades designing and developing products for riders, racers, technicians, and shops around the world. " We take pride in creating products that solve real problems," says Sales and Marketing Director Kyle Northend. " We design and manufacture our tools to perform as intended, and back them with the high level of customer service our customers and dealers expect. " When a successful product is copied, we take it as confirmation that we created something worth noticing. That does not mean we will stand by when our intellectual property is misused though.
Kyle Northend: " Imitation might be flattering, but innovation is better."
" Motion Pro will continue to zealously defend its trademarks and other intellectual property. Our product names, designs, and reputation are the result of years of investment, development, and hard work, and we will take the necessary steps to protect them. " At the same time, we have no intention of letting imitators dictate
Indianapolis, Indiana based HorsePower Inc( HPI), a leading manufacturer in V-twin fuel injection, has announced a relocation to a new facility located at 4024 W 10th Street Indianapolis, IN 46222. The new facility opened to customers and the public on September 1, 2026. " The move allows HPi to upgrade its workspace and better serve customers. The larger facility features a lobby showroom of shop builds, merchandise shopping and all things HPi brand. It also allows for a larger Service shop area, and a new and improved dyno room. Manufacturing and Fabrication are also divided into their own spaces supporting the now
where we focus our energy. We will continue developing new products, improving existing ones, investing in quality, supporting our dealers and distributors, and providing the technical knowledge and customer service that come with buying a genuine Motion Pro product. " Competitors are free to compete. A
HPi Announces Relocation
multi-divisional company ' s continued growth." Laura Light, Operations Manager at HPi went on to say that " moving our operations to this new address marks an exciting chapter for our team. This larger space gives us the resources we few choose to innovate. Most choose to follow our lead, repackage old ideas, or offer inferior versions of products we have already developed.
" What they cannot copy is the experience, engineering, product knowledge, service, and trust behind the Motion Pro name. " We would rather be the company being copied than the company doing the copying. More importantly, we intend to continue setting the bar for innovation. Imitation might be flattering, but innovation is better." www. motionpro. com
need to improve our daily work by having each division of the company organized in its own space, plus we are still in the heart of Indianapolis, with the Indianapolis Motor Speedway basically in our backyard." www. horsepowerinc. net
10 AMERICAN MOTORCYCLE DEALER- OCTOBER 2026 www. AMDmag. com