Sources: AMD, IDN, FT, Reuters, PSB, MPN, BDN, MCN, AP, Bloomberg, MSNW, Electrek, electricmotorcycles. news, RideApart. com, Motor1. com, Cycle World, motorbikewriter. com

Belgium- FEMA reports that the European Parliament has given its final approval to new EU circularity rules covering a vehicle ' s entire lifecycle, from design to end-of-life treatment, by adopting the Regulation on circularity requirements for vehicle design and on management of end-of-life vehicles. " Although there is a lot yet to be discussed, there is a positive message to be recognized already, because the new EU circularity rules recognise that a motorcycle has value throughout its entire life: when it is built, maintained, repaired, reused and eventually recycled. For riders, this means defending the things that matter- such as longer motorcycle lifetimes, repair and maintenance [ as an alternate too replacement ] and that parts and materials have value: a motorcycle is not just waste at the end of its life. This regulation is a framework that can support riders ' interests if implemented sensibly. The political discussion is now in the implementation details to make sure rules designed mainly around cars do not unintentionally harm motorcycles."

The GoPro action camera brand has been having financial troubles of late. However, Starman Optical, an American firm that makes optical technology for AI data centres, will take a 90 % stake in GoPro for $ 285m. Starman will pay back $ 92m of the camera firm ' s debt. GoPro has struggled for a decade with competition from improving smartphone cameras and Chinese rivals. Costly memory chips have not helped. It intends to expand into new markets, such as defence, aerospace and AI infrastructure. Meanwhile the company has continued to invest in the profile of its brand by signing up with AMA Pro Racing as the Official Action Camera Partner of Progressive American Flat Track; www. GoPro. com

The 34th annual Biketoberfest rally is slated for Volusia County, Florida from Oct 15-18. The event is centered on the Daytona International Speedway, and features miles of scenic riding along iconic routes, including A1A, historic Main Street and the Ormond Beach Scenic Loop. Official sponsors / partners of Biketoberfest include the AMA and Teddy Morse ' s Daytona Harley-Davidson.

Winning design awards has almost become muscle memory for BRP, with another four Red Dot Design Awards, Including a Prestigious ' Best of the Best ' for the Sea-Doo Switch Fish.

To celebrate 25 incredible years of the Sturgis Motorcycle Museum & Hall of Fame, this year ' s Hall of Fame Inductee Ceremony " was one for the books." " With the support of Madison Sound, the ceremony featured elevated production, incredible sound, and a professional stage presentation that made this milestone year truly special. Thanks to Sturgis Productions, the ceremony was also livestreamed for the first time ever, allowing motorcycle enthusiasts around the world to join the celebration. The morning began with a red carpet and interviews hosted by Cycle Source, and we are incredibly grateful to all of the media who came out to help us celebrate this unforgettable milestone. " With more than 740 seats sold, the ceremony was filled with energy and excitement. Each inductee was introduced with a special video featuring interviews with loved ones and fellow industry leaders, offering a personal look at the people being honored." Two remarkable motorcycles were also on display: Tim Duffy ' s Harley- Davidson, which he rode into New York City following 9 / 11, and Paul Smith ' s motorcycle and artwork display, showcasing his incredible creativity and story. To make the 25th anniversary even more memorable, every seat featured an envelope, and 25 lucky guests received an exclusive Daniel James artwork piece created especially for the Museum ' s 25th anniversary. " It was a celebration of history,

The Motorcycle Industry Council( MIC – Irvine, California) is reporting that among leading brands monitored, sales of new motorcycles and scooters in the United States increased + 1.9 % through the first half of 2026 to 273,992 units YTD, compared to 268,822 for the year-ago. ATV sales decreased-0.9 % among leading brands. Motorcycles and scooters accounted for 76.7 % of total new-unit sales through Q2, and ATVs represented 23.3 %. In the On-Highway segment, retail sales are reported at + 4.6 %( 163,082 units, up from 155,919 in the first six months of 2025). Off-Highway motorcycle sales community, and the people who have helped shape the motorcycle industry. 25 years down, and many more to come, this was truly a Hall of Fame ceremony to remember." In other Sturgis Museum news, after last year ' s huge success, Pearl ' s Jam returned to the Sturgis Rally for another unforgettable day celebrating women and their impact on the motorcycle community. Hosted by the Sturgis Motorcycle Museum & Hall of Fame and sponsored by Strider Bikes and Iron Lilly, this year ' s gathering was filled with inspiring stories, meaningful connections, and plenty of laughter. Speakers spotlighted the incredible legacies of Florence Emde, Mary McGee, and Bessie Stringfield, honoring the women who helped pave the way for generations of riders. The event also celebrated Heather Callan, this year ' s recipient of the Pearl Award from the Sturgis Buffalo Chip ' s Biker Belles and ended with an art reveal by Dana from Metalwood Garage. On August 7, 2026, the Sturgis

are the second largest PTW( powered two-wheeler) segment in USA with H1 retail sales reported at 66,541 units, down by-3.3 % from the year-ago. ADV( Adventure, aka Dual-Sport) unit sales were up by + 2.7 % at 39,276 units( from 38,251 units in H1 2025). The small U. S. Scooter market was

Motorcycle Museum & Hall of Fame premiered a new event to kick off the Sturgis Rally ' s first Friday. With the support of sponsor S & S Cycle, the museum welcomed the S & S Cycle Independence Tour for a special one-day stop. The tour has been traveling across the country, showcasing incredible custom builds from some of the industry ' s top builders. For its exclusive day at the museum, visitors had the opportunity to see six unique builds by Dave Perewitz, Jeff Zielinski, Cory Ness, Jason Mook, Billy Lane, and Bill Dodge. To mark the 25th anniversary of the Sturgis Motorcycle Museum & Hall of Fame, its annual Hall of Fame Social brought together past and present Hall of Famers together for a morning of connection and celebration. Away from the bustle of the Hall of Fame Inductee Ceremony, the social gave Hall of Famers a chance to reconnect with old friends, share stories, and celebrate their shared place in motorcycle history. www. sturgismuseum. com

down by-12.7 % at 5,093 units( from 5,387). ATV sales were marginally down by-0.9 % at 83,214 units( from 83,984) to give an overall Powersports Industry new retail unit sales read of 357,2026 units(+ 1.2 %) for the YTD, from 352,806 for H1, 2025. www. MIC. org

16 AMERICAN MOTORCYCLE DEALER- SEPTEMBER 2026 www. AMDmag. com