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AUGUST 2026(# 325)
COMMENT: Harley ' s Q2 financials.......................................................................... 4
The latest financial report from Harley-Davidson may not yet see the ' MoCo ' bathing in the warm glow of sunlit uplands, but are they better? You bet they are. Harley has improved its annual guidance for 2026- the first time it has been able to do in years- and a turning-point has definitely been reached with dealer profits doubled in the past 12 months.
INDIAN RIDER ' S FEST: Largest Indian Motorcycle enthusiast gathering............ 24-25
The 125th anniversary of the Indian Motorcycle brand was celebrated at in Bohemia, Czech Republic in June. More than 5,000 Indian enthusiasts gathered to celebrate Indian ' s 125th anniversary at the 10th annual Indian Rider ' s Fest.
BIKER FEST: 276,000 at " Europe ' s Daytona "................................................ 10-12
The world ' s largest Motorcycle Rally outside the United States( at Lignano Sabbiadoro( UD), Italy, May 14-17, 2026) saw a slew of the most spectacular custom bikes of the year scooping honors.
AMRA: Harley Drags at U. S. 131 Motorsports Park.................................... 22-23
Despite difficult conditions, the PennGrade 1 American Motorcycle Racing Association Michigan Nitro Nations saw the cream rise on race day( June 27-28) with Ryan Peery taking the Harley Top Fuel win- a testament to his speed and consistency.
REVOLUTION MAX: Bringing Production Home.................................................. 14
In a move described as supporting CEO Artie Starrs ' " Back to the Bricks " strategy and " leaning into the Company ' s American manufacturing footprint," Harley is to bring North America unit sales production of the Revolution Max platform back to the United States. The production transition is expected to be completed in 2027 ahead of the MY 2028 production ramp-up.
IHRA: IHRA Top Fuel Motorcycles Presented by Pingel........................................ 18
The 1600 + hp supercharged nitromethane-burning Top Fuelers gathered at the Darana National Trail Raceway, Hebron, Ohio, for the first IHRA Tripple Crown race( June 19-20). McBride scored a 3.82 for the eighth mile before his bike ended up in a cornfield and he ended up in hospital!
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AMERICAN MOTORCYCLE DEALER- AUGUST 2026 3